Antibacterial washcloth market to see high growth from rising health awareness

The antibacterial washcloth market primarily deals in products that assist in maintaining hygiene and preventing transmission of various infections. Antibacterial washcloths contain silver nanoparticles that prevent growth of bacteria and also have long-lasting effect. They are widely used in hospitals, nursing homes, and households for cleansing wounds, bathing purposes, and surface disinfection. The rising incidence of hospital-acquired infections along with increasing health awareness about maintaining hygiene are fueling demand for antibacterial washcloths.

The Global antibacterial washcloth market is estimated to be valued at US$ 368.7 Mn in 2024 and is expected to exhibit a CAGR of 6.4% over the forecast period 2024 to 2031.

The rising awareness about infection control and prevention measures offers lucrative growth opportunities for players in the Antibacterial Washcloth Market Size. The reimbursement policies for hygiene products especially in healthcare settings also encourage adoption.

Key Takeaways

Key players operating in the antibacterial washcloth market are Stryker, Microban International, Mizu Towel, Carewell, Berk International, LLC, Medline Industries, TIDI Products, LLC., Clinicept Healthcare Ltd., Reynard Health Supplies, GAMA Healthcare Australia Pty Ltd, Save Rite Medical, Pattern Brands LLC., Suzhou Tek Silver Fiber Technology Co.,Ltd, and Wuxi Ivy Textile Co., Ltd, OURA.

The key players are focusing on expanding their geographical footprint in high potential markets including North America, Asia Pacific and Latin America. This is attributed to growing medical tourism and healthcare infrastructure development in emerging countries.

Market drivers

The increasing prevalence of hospital acquired infections is a key factor driving demand for antibacterial washcloths. They help eliminate bacteria and prevent cross-contamination. Additionally, the COVID-19 pandemic has raised awareness about importance of hygiene and sanitation which is propelling the market growth. The favourable regulatory environment regarding approvals of novel antibacterial technologies is also boosting market revenues. Growing geriatric population prone to chronic diseases and injuries necessitating long-term medical care further augments market expansion.

PEST Analysis

Political: The stringent regulations regarding the use of antimicrobial chemicals and sustainability standards for healthcare textiles might affect the market growth in some regions.
Economic: Rising disposable incomes and growing health awareness are increasing consumer spending on hygienic personal care and healthcare products.
Social: Increasing prevalence of hospital-acquired infections and chronic diseases is raising awareness about health and hygiene. People are more inclined towards using antibacterial healthcare products.
Technological: Advancements in fabrics and antimicrobial coating technologies are allowing manufacturers to develop highly effective washcloths that can inhibit bacteria for longer durations.

North America accounts for the largest share of the global antibacterial washcloth market, both in terms of value and volume. Factors such as the high accessibility of healthcare facilities, stringent healthcare regulations regarding patient safety and hygiene, growing disease prevalence, and awareness about disease prevention are fueling the demand for antibacterial washcloths in the region.

The Asia Pacific region is expected to witness the fastest growth during the forecast period owing to improving healthcare infrastructure, rapid economic development, rising medical tourism, growing patient pool of various diseases, and increasing adoption of Western hygiene practices in major countries like China, India, and Japan.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it