Bath Bombs Market Growth is being Propelled by Rising Popularity of Self-Care Products

Bath bombs are effervescent products made from various essential oils, perfumes and other natural ingredients that help in relaxation and relieving stress when added to bath water. Growing consumer preference for aromatic and skin-friendly bathing solutions has propelled the demand for bath bombs globally.

The global Bath Bombs Market is estimated to be valued at US$ 138.36 Bn in 2023 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The popularity of self-care products and rising awareness about personal wellness has been a key driver for the bath bombs market. With growing health concerns and busy lifestyles, consumers are increasingly adopting bath bombs for aromatherapy benefits and stress relief from a soothing bathing experience. Manufacturers are focusing on unique formulations with natural ingredients and essential oils to cater to consumer demand for product customization in fragrances and therapeutic benefits. The emergence of artisanal and indie brands offering exotic concoctions has also increased the variety available to customers, contributing significantly to market revenues.

SWOT Analysis

Strength: Bath bombs contain natural ingredients like essential oils, herbs and salts that moisturize and detoxify the skin. They produce vibrant colors and soothing fragrances when dropped in water.

Weakness: Some ingredients used in bath bombs like fragrance oils can cause allergic reactions in sensitive skin. Plastic packaging of bath bombs is not environment friendly.

Opportunity: Increasing demand for natural and organic personal care products provides growth opportunities. Rising popularity of self-care trends boosts the bath bombs market.

Threats: Stiff competition from other bath and body products may hamper market growth. Fluctuations in prices of key ingredients threaten stability of supply.

Key Takeaways

The global bath bombs market is expected to witness high growth. Regional analysis comprises

The North America bath bombs market holds the largest share currently due to rising consumption of personal care products in the US and Canada. Growing health consciousness and expansion of e-commerce sector drives the Asia Pacific bath bombs market.

Key players

Key players operating in the bath bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. Lush Ltd. offers a wide variety of bath bomb products in various fragrances.