July 16, 2024
Garment Steamer Market

Garment Steamer Market Trends Changing Fashion Styles

Garment steamers are electrical appliances used to remove wrinkles and creases from clothing through steam. They work on the principle of heat convection from the steam to relax fabric fibers and remove wrinkles. Garment steamers are convenient to use and cause no damage to delicate fabrics like silk. With changing fashion trends focused on comfort and versatility, garment steamers help people maintain a polished appearance while juggling busy schedules. The Global Garment Steamer Market is driven by rising disposable income, increasing demand for wrinkle-free garments, and growth of the fashion industry.

The global garment steamer market is estimated to be valued at US$ 3.95 Bn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the garment steamer market are Haier Group Corporation, Koninklijke Philips N.V, Rowenta, Chigo, Midea Group Co. Ltd., Conair, Jiffy Steamer, AB Electrolux, Panasonic Marketing Middle East & Africa FZE, Shanghai Flyco Electrical Appliance Co. Ltd, Pursteam, Philips , Rossmann. Haier Group Corporation is one of the largest household appliance manufacturers globally with a wide range of garment steamer products.

The growing Garment Steamer Market Trends for convenient ways to maintain professional appearance at home and work is fueling the garment steamer market. Busy lifestyles have increased adoption of small electrical appliances that save time on household chores. Garment steamers allow quick and hassle-free removal of wrinkles.

The global garment steamer market is expanding into developing regions of Asia Pacific and Latin America driven by rising disposable incomes and growing living standards. E-commerce is further facilitating market access in remote areas. Leading brands are focused on new product launches catering to regional consumer preferences.

Market Key Trends

One key trend in the garment steamer market is the development of travel sized and compact garment steamers. Major brands are innovating more portable steamers optimized for small spaces like hotel rooms, RVs, and dorms. Features include foldable designs, retractable cords, and reduced water capacities. This allows users to maintain a well-pressed wardrobe while on the move. The increasing trend towards digital nomadism and frequent travel is fueling demand for compact garment care appliances.

Porter’s Analysis

Threat of new entrants: Low as established brands dominate the market and require significant investment and expertise to manufacture steamers.

Bargaining power of buyers: High as there are many established brands to choose from and prices are comparatively low.

Bargaining power of suppliers: Low as raw materials like plastic and metal used in steamer manufacturing are commoditized and available from multiple suppliers.

Threat of new substitutes: Low as garment steamers have no close substitutes for quick and easy garment smoothing and crease removal.

Competitive rivalry: Intense as the market is dominated by global giants competing on price and product features.

The United States accounts for the largest share in the global garment steamer market in terms of value. This is attributed to growing fashion consciousness and a busy lifestyle leading to increased demand for garment steamers for quick clothing care without ironing.

China is the Garment Steamer Market Regional Analysis as rising incomes, growing fashion culture, and expanding e-commerce are driving sales of smaller personal care appliances like garment steamers for both domestic and commercial use.

Geographical Regions

The United States accounts for the largest share in the global garment steamer market in terms of value. This is attributed to growing fashion consciousness and a busy lifestyle leading to increased demand for garment steamers for quick clothing care without ironing.

China is the fastest growing regional market for garment steamers as rising incomes, growing fashion culture, and expanding e-commerce are driving sales of smaller personal care appliances like garment steamers for both domestic and commercial use.

*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it.

About Author - Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.  LinkedIn Profile

About Author - Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.  LinkedIn Profile

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