India Medical Nutrition Market Exhibiting Strong Growth Driven By Increased Health Awareness
The India medical nutrition market comprises products such as amino acids, multiple vitamins and minerals, proteins, iron supplements and others which provide necessary nutrition to patients suffering from chronic diseases, genetic disorders, age-related illnesses and injuries. Medical nutrition products boost immunity and aid recovery by offering balanced nutrition to people in need. They help address specific nutrient deficiencies or dietary needs and support normal growth and development in infants, children and adults alike. The growing elderly population in India that is susceptible to chronic diseases and increased health awareness among citizens has boosted demand for supplements and nutritional products in recent years. The enhanced availability and accessibility of these products through online channels is further propelling the market growth.
The Global India medical nutrition Market is estimated to be valued at US$ 4.3 Bn in 2024 and is expected to exhibit a CAGR of 4.6% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the India medical nutrition are Keith Prowse, RTR Sports Marketing Ltd, ATPI Ltd, RK Sports Hospitality, White Label Hospitality, CSM Sports and Entertainment LLP, DTB Sports Hospitality and Event Management Limited, Honey & Co. Ltd, Wood Media Group Ltd, Hospitality Finder, Legends International, On Location Experiences, QuintEvents, Sportsworld, The Sports Travel Company, TLA Worldwide, VIP Sports Events, World Sports Group, IMG, Wasserman, Octagon, WME Sports, CAA Sports.
The India Medical Nutrition Market Demand in India can be attributed to factors such as rising incidence of chronic diseases, aging population and increased health awareness. Chronic diseases require lifelong medical nutrition intake which contributes to the expanding market size.
The Indian medical nutrition market is witnessing positive growth owing to global expansion strategies adopted by key players. Companies are expanding their operations in developing countries through mergers, acquisitions, partnerships and collaborations to boost production and sales.
Market Key Trends
One of the key trends witnessed in the India Medical Nutrition Market is increased adoption of personalized nutrition. Developments in nutrigenomics allow determining people’s individual nutritional needs based on their genetic make-up. This has enabled formulation of tailored nutritional supplements and diets for better management of health conditions. Another notable trend is rising popularity of plant-based medical nutrition products. Plant proteins and micronutrients derived from sources like peas, nuts, soy, green leafy vegetables are gaining preference over animal-based ingredients owing to health and sustainability benefits. Technological advancements in nutrient delivery systems through use of nanotechnology and encapsulation for better absorption of ingredients is also shaping the future of the medical nutrition industry.
Porter’s Analysis
Threat of new entrants: The medical nutrition market in India requires large capital investments and has stringent regulations which act as a barrier for new players.
Bargaining power of buyers: Individual consumers have low bargaining power as there are many established brands, but large institutional buyers can negotiate on prices.
Bargaining power of suppliers: A few major players dominate the supply of raw materials which gives them pricing power over manufacturers.
Threat of new substitutes: Alternative nutrition products pose a substitute threat, but existing products have strong brand loyalty and recognition.
Competitive rivalry: The India Medical Nutrition Market Regional Analysis is growing but competition is intense as major global players dominate the organized segment.
Geographical Regions
The western region of India, consisting of states like Maharashtra and Gujarat, accounts for over 35% of the value share due to higher healthcare expenditures. The presence of key manufacturing units and ports facilitates easy availability of products.
The southern region, led by states like Karnataka and Tamil Nadu, is growing at over 6% annually and has emerged as the fastest growing region. This can be attributed to increased health awareness, rising incomes, and expanding retail distribution reach in these states.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it.
