July 12, 2024

Global Extended Warranty Market Is Estimated To Witness High Growth Owing To Increased Consumer Awareness and Rising Demand for Electronic Products

Market Overview:

Extended warranty is a service contract offered by manufacturers or retailers to consumers that provides additional coverage for repair and replacement of products beyond the standard warranty period. This market primarily caters to the automotive, electronics, appliances, and home systems industries. Extended warranties provide consumers with peace of mind, protection against unforeseen repair costs, and enhanced customer service. The market offers various types of extended warranty plans, such as protection plans for appliances, electronics, and vehicle service contracts. With the increasing consumer awareness and rising demand for electronic products globally, the extended warranty market is expected to witness significant growth.

Market Dynamics:

The extended warranty market is driven by two major factors. Firstly, the increasing consumer awareness about the benefits of extended warranties is driving the market growth. Consumers are becoming more conscious of the potential repair and replacement costs associated with electronic products, appliances, and automobiles, which has led to the higher adoption of extended warranty plans. Secondly, the rising demand for electronic products, such as smartphones, laptops, and home appliances, is fueling the market growth. As the demand for these products continues to rise, consumers are looking for extended warranty plans to ensure protection and avoid additional expenses on repairs. These drivers are expected to propel the growth of the extended warranty market over the forecast period.

SWOT Analysis:

Strength: The extended warranty market is witnessing high growth due to increasing consumer awareness regarding the benefits of extended warranty plans. Additionally, the market is driven by the rising demand for electronic devices and automobiles, which require extended warranty coverage.

Weakness: One weakness of the extended warranty market is the perception among some consumers that extended warranties are unnecessary or may not provide adequate coverage. Another weakness is the potential for fraudulent warranty providers, which can damage the reputation of the market.

Opportunity: The extended warranty market has the opportunity to expand its customer base by offering innovative and comprehensive warranty plans for emerging technologies such as smart home devices and electric vehicles. Additionally, partnerships with manufacturers and retailers can help in enhancing the sales of extended warranty plans.


Threats: One threat to the extended warranty market is the increasing competition among warranty providers, leading to price wars and reduced profit margins. Another threat is the possibility of legal and regulatory challenges, as some extended warranty practices may be subject to scrutiny and regulation.

Key Takeaways:

The Global Extended Warranty Market Demand is expected to witness high growth, exhibiting a CAGR of 6.6% over the forecast period of 2023-2030. This growth can be attributed to increasing consumer awareness, especially in emerging markets, and the rising demand for electronics and automobiles.

In terms of regional analysis, North America is expected to be the fastest-growing and dominating region in the extended warranty market. This can be attributed to the high penetration of consumer electronics and automobiles in the region, along with a higher awareness of extended warranty benefits.

Key players operating in the extended warranty market include ASSURANT INC., American International Group, Inc., AXA, AmTrust Financial, Asurion, CARCHEX, CarShield LLC, Endurance Warranty Services LLC, Edel Assurance, SquareTrade, Inc., and others. These key players contribute significantly to the market’s growth through their strong distribution networks and wide range of warranty plans.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it