Global Scalp Care Market Is Owing To Increasing Awareness About Hair and Scalp Health
The global Scalp Care market is estimated to be valued at US$ 12,204.6 Mn in 2021 and is expected to exhibit a CAGR of 4.02% over the forecast period 2022-2028, as highlighted in a new report published by Coherent Market Insights.
Scalp care refers to the maintenance and treatment of the scalp in order to promote healthy hair growth. With increasing awareness about hair and scalp health, the demand for scalp care products has witnessed significant growth. These products include shampoos, conditioners, hair masks, serums, and oils that are specifically formulated to address common scalp issues such as dandruff, dryness, itchiness, and hair thinning. The market offers a wide range of scalp care products with varying formulations and ingredients, catering to different hair and scalp types.
Market Dynamics:
The Scalp Care Market Size is driven by various factors, including the growing emphasis on personal grooming and appearance, the rise in hair and scalp problems due to pollution and stress, and the increasing popularity of natural and organic hair care products.
One driver of the scalp care market is the increasing awareness about the importance of scalp health. Consumers are becoming more conscious about maintaining a healthy scalp, as it is considered the foundation for healthy hair growth. Factors such as pollution, stress, improper hair care routines, and the use of harsh hair products can lead to scalp issues, prompting consumers to seek scalp care solutions. This has resulted in a significant demand for scalp care products that nourish and rejuvenate the scalp, promoting healthy hair growth.
Another driver of the market is the rising demand for natural and organic scalp care products. Consumers are becoming more cautious about the ingredients used in their hair care products and are opting for natural and organic formulations. These products are perceived to be safer and gentler on the scalp, reducing the risk of adverse reactions. Key players in the market are focusing on incorporating natural and organic ingredients in their scalp care products to cater to this growing demand.
Segment Analysis:
On the basis of product type, the Scalp Care Market segmented into shampoos, conditioners, hair masks, serums, and oils. Among these, shampoos dominated the market in 2021, as they are the most commonly used scalp care products. Shampoos help in cleansing the scalp, removing excess oil, dirt, and product buildup. The increasing prevalence of scalp conditions such as dandruff and dryness has resulted in a higher demand for scalp care shampoos.
PEST Analysis:
Political: There are no significant political factors impacting the scalp care market directly. However, regulations related to ingredient labeling and product safety may influence the market.
Economic: The growing disposable income of consumers in emerging economies is fueling the demand for scalp care products. Additionally, the rising popularity of premium and luxury scalp care products is driving market growth.
Social: Changing lifestyles, increased emphasis on personal grooming, and the desire to maintain a youthful appearance are driving the demand for scalp care products. Social media influencers and celebrities endorsing scalp care products also contribute to the market growth.
Technological: Advancements in technology have led to the development of innovative scalp care formulas and delivery systems. These include scalp massagers, scalp brushes, and electronic devices that enhance the effectiveness of scalp care products.
Key Takeaways:
– The global scalp care market is expected to witness high growth, exhibiting a CAGR of 4.02% over the forecast period. The increasing awareness about the importance of scalp health and the rising demand for natural and organic hair care products are driving the market growth.
– North America is expected to dominate the scalp care market, attributed to the high prevalence of scalp conditions such as dandruff and dryness. The Asia Pacific region is expected to witness the fastest growth, driven by the growing population, rising disposable income, and increasing awareness about hair and scalp care.
– Key players operating in the global scalp care market include Bioderma Laboratories, Lotus Herbals Pvt. Ltd., Natura & Co., Kao Corporation, Johnson & Johnson Inc., Beiersdorf AG, Procter & Gamble Co., Unilever PLC, Moroccan Oil, L’Oreal SA, Himalaya Wellness Company, and The Estee Lauder Companies Inc. These players focus on product innovation, partnerships, and acquisitions to gain a competitive edge in the market.
In the global scalp care market is witnessing significant growth, driven by increasing awareness about hair and scalp health. The market offers a wide range of scalp care products catering to different hair and scalp types. With the rising demand for natural and organic hair care solutions, key players are incorporating these ingredients in their products. North America currently dominates the market, while the Asia Pacific region is expected to witness the fastest growth.
