The global Notebook Market is estimated to Propelled by Rising Adoption of Work and Learn from Home Trend

Notebooks have emerged as indispensable computing devices for work, learning, communication and entertainment due to their portability. Small, lightweight and versatile notebook PCs have become the preferred choice for professionals, students and general users alike for creating documents, data analysis, remote access, online learning and entertainment on the move.

The global Notebook Market is estimated to be valued at US$ 146.02 billion in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The notebook market is projected to witness significant growth over the forecast period. The Covid-19 pandemic has propelled the work and learn from home trend, fueling demand for notebook PCs globally. With the new hybrid work culture, professionals prefer versatile and portable notebooks to stay productive while working remotely. Likewise, students and learners are increasingly relying on notebooks for distance and online education. Major players are introducing a wide range of notebooks in various form factors, designs, and price points to cater to diverse professional and personal requirements. Advanced and affordable notebook devices are enabling more consumers to adapt to the new digital lifestyles, driving the global notebook market during the forecast period.

SWOT Analysis
Strength: Global Notebook Market has strong presence of key players like HP, Dell, Lenovo, Acer etc. These players have strong brand image and loyal customer base.
Weakness: High threat from tablets due to their portable nature and variety of options available. Notebooks also face threat from rising laptop repair and refurbished market.
Opportunity: Growth in SMB sector and demand for high performance notebooks from gaming and education segment offer new opportunities. Rise in population of young working professionals also boost the market.
Threats: Trade war between US and China creates supply chain issues. Rising environmental concerns around e-waste disposal is also a threat.

Key Takeaways

The Global Notebook Market Size is expected to witness high growth. The market is expected to grow at a CAGR of 4.3% during the forecast period of 2023 to 2030. The estimated market size for global Notebook market in 2023 is US$ 146.02 Bn.

North America dominates the global notebook market currently due to high spending on technology products in the region. Asia Pacific is the fastest growing region on back of rising affluence in middle class population and demand from education and SMB sectors in emerging countries like China and India.

Key players operating in the Notebook market are HP Inc., Dell Technologies Inc., Lenovo Group Limited, Acer Inc., Apple Inc. HP Inc. and Dell Technologies Inc. have the largest market share currently due to their strong brand recognition and portfolio of consumer and commercial notebooks. Lenovo Group Limited is also a top player based in China and has expanded globally in recent years.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it