July 19, 2024

The Future of Sustainable Hygiene Products Market

Market Overview:

The market comprises products such as toilet paper, facial tissues, paper towels, napkins, and others that are used extensively across various end-use industries like healthcare, hospitality, food service, and others. These products provide convenience and hygienic solutions for basic sanitation and cleaning needs.

Market Dynamics:

The growth of the tissue products market is driven by increasing health awareness among consumers and rapid urbanization leading to increase in disposable income. Rising consumer demand for sustainable hygiene products made from recycled fibers is a major driver. Major tissue product companies are investing in forest conservation programs and using renewable biomass or post-consumer waste fibers to manufacture eco-friendly tissue brands. This is positively impacting the market.

Market key trends:
The tissue products market has been witnessing increasing demand for sustainable and eco-friendly tissue products in recent years. Major tissue product manufacturers have been investing in R&D to develop tissues from recycled fibers or sustainably managed forests to cater to the growingcustomer preference for greener options. Additionally, the introduction of premium and premium-plus tissue product lines with advanced features like lotion-infused, fragrance-added, thickness-enhanced tissues etc. has been boosting the market growth.

SWOT Analysis
Strengths: Large scale production capability, strong brand recognition, global distribution network.
Weaknesses: High capital investment requirements, vulnerability to fluctuations in raw material prices, intense competition.
Opportunities: Growth in developing markets, rising income levels, increasing health and hygiene awareness.
Threats: Rising environmental regulations, substitution threat from reusable cotton tissues, economic slowdowns.

Key Takeaways

The Global Tissue Products Market is expected to witness high growth, exhibiting CAGR of 6.55% over the forecast period, due to increasing environmental consciousness among consumers and growth in FMCG sector in emerging countries. The Asia Pacific region is projected to dominate the global market during the forecast period, owing to rising disposable incomes, growth of retail industry and expansion of tissue product manufacturers in the region.

Regional analysis
The Asia Pacific region currently accounts for the largest share of the global tissue products market and is projected to witness fastest growth during the forecast period. China, India, Japan and Indonesia are the major tissue consumer markets in the region. Rapid urbanization, growing middle class population with higher spending power and expanding organized retail industry in Asia Pacific countries are some of the key factors driving higher tissue product consumption.

Key players
Key players operating in the tissue products market are ssity AB, Kimberly-Clark Corporation, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc. Major tissue manufacturers are focusing on developing innovative product ranges and expanding geographically through strategic acquisitions and partnerships to consolidate their market position.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it