by The United States Candy Market is a multi-billion dollar industry dominated by confectionery snacks including chocolate, gum, and hard candy. Candy making dates back centuries and provides variety, enjoyment, and sensory pleasure. While candy is often viewed as indulgent or unhealthy, it can still have a place in a balanced lifestyle when consumed in moderation. The market offers major brands promoting premium and natural ingredients, colorful vibrant packaging, educational marketing surrounding balanced diets and active lifestyles.
The United States Candy Market is estimated to be valued at US$ 24.13 Bn in 2024 and is expected to exhibit a CAGR of 3.5% over the forecast period 2024-2031.
Rising health consciousness among individuals has prompted candy makers to introduce more nutritional versions made with organic and natural ingredients without compromising on taste. This allows consumers to enjoy treats responsibly and health advocates to promote ‘everything in moderation’.
Key Takeaways
Key players operating in the United States Candy Market are Perfetti Van Melle Group B.V.,Mars, Incorporated,Mondelez International, Inc.,The Hershey Company,August Storck KG. These industry leaders continue to invest in research & development to capture evolving preferences through new product launches, flavors, and formulations.
The market provides opportunities for items tailored for various demographics like sugar-free for diabetics, low-calorie for dieters, protein-enriched for fitness enthusiasts. Innovation allows companies to cater to wider audiences and changing health trends.
Increasing globalization has also aided the expansion of the United States candy market. Major brands are leveraging cross-border mergers & acquisitions to build international scale and supply chains and enter new foreign markets.
Market Drivers
A key driver for the United States Candy Market is rising health awareness. Changes in lifestyles and nutrition priorities have led consumers to demand candy made from natural, organic, and less processed ingredients. Manufacturers are responding by removing artificial colors, flavors, preservatives to offer ‘clean label’ options people feel better about consumption. This transitions the market from ‘indulgence’ to ‘mindful pleasure’ and ensures further growth.
PEST Analysis
Political: The US government regulates the candy market through agencies like the FDA that enforce food safety and quality standards. Trade policies also impact imports and exports of candies.
Economic: The economic condition of the country impacts consumer spending power and thereby demand for candies. A stable economy with rising incomes often translates to higher sales for candy manufacturers.
Social: Changing lifestyle and dietary trends influence candy preferences. Health and wellness has become an important consideration, driving demand for natural, organic or sugar-free candies. Demand also rises during festivals and special occasions.
Technological: Automation helps candymakers improve production efficiency while new packaging technologies enhance shelf life and customer appeal. Digital media increases brand visibility and allows better targeting of consumers.
The United States Candy Market is concentrated in regions with larger populations like the Western and Midwestern states. California has the highest candy sales due to its large and diverse population. Other top candy consuming states are Texas, New York, Illinois and Florida.
The Southern region of the United States is witnessing relatively faster growth in candy demand. States like Georgia, North Carolina and Tennessee are seeing their populations rise steadily. Higher incomes and spending in these states are boosting sales of candies and other snacks. Holiday seasons and events are leveraged well to promote seasonal candies typical to Southern culture and cuisine.
What Are The Key Data Covered In This United States Candy Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the United States Candy Market’s growth between 2024 and 2031.
:- Accurate calculation of the size of the United States Candy Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- United States Candy Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of United States Candy Market vendors
FAQ’s
Q.1 What are the main factors influencing the United States Candy Market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top United States Candy Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the United States Candy Market’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Ravina Pandya
Ravina Pandya,a content writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemicals and materials, etc. With an MBA in E-commerce, she has expertise in SEO-optimized content that resonates with industry professionals. LinkedIn Profile
