The mobile phone accessories market in Africa is witnessing significant growth owing to the rising adoption of smartphones across the region. Mobile phone accessories such as protective cases, headphones, chargers, and memory cards help enhance the functionality of smartphones and provide extra protection. Growing penetration of low-cost smartphones coupled with the rising purchasing power of consumers has bolstered the sales of mobile phone accessories in recent years.
The global Africa Mobile Phone Accessories Market is estimated to be valued at US$ 3552.24 Billion in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Mobile phone accessories have become an indispensable part of the ever-evolving mobile ecosystem. Protective cases shield smartphones from damage due to falls or bumps while headphones deliver private listening experience on the go. Memory cards and power banks significantly enhance the storage capacity and battery life of mobile devices. The growing dependence on smartphones for overall connectivity and digital needs has augmented the demand for compatible and complementary mobile accessories. Furthermore, the availability of a wide variety and affordable price points of accessories cater to the needs of both retail consumers and commercial users.
Market key trends
The use of mobile phone accessories is gaining traction among the younger demographic in Africa who are early adopters of the latest technologies. The growing affinity of Gen Z and millennials towards enhanced smartphone features and personalized accessories is a major trend. Furthermore, environmentally-friendly and ergonomic accessories made from recycled plastics are increasingly appealing to the conscious consumer base. Sustainable and eco-friendly options offer long-term usability while reducing electronic waste. This emphasis on sustainability is expected to remain a key trend shaping the future course of the Africa mobile phone accessories market over the forecast period.
Threat of new entrants: The threat of new entrants is moderate in Africa mobile phone accessories market. The presence of established players and high set up cost for production pose barriers for new players.
Bargaining power of buyers: The bargaining power of buyers is high in the market. Buyers have multiple options to choose from in terms of brands, quality and price of mobile phone accessories.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many suppliers with varied capabilities globally supplying raw materials to manufacturers.
Threat of new substitutes: The threat of new substitutes is low as mobile phone accessories have limited substitutes and mobile phones have become an integral part of everyday lives.
Competitive rivalry: The competitive rivalry is high among existing players to gain market share and try to differentiate their products.
The global Africa Mobile Phone Accessories Market Size is expected to witness high growth.
Regional analysis shows that East Africa region dominates the market currently owing to high mobile phone penetration. Countries like Nigeria, South Africa hold major shares in the region. The adoption of smartphones is increasing at a fast pace in the region driving the demand for mobile phone accessories like chargers, protective cases, headphones etc.
Key players operating in the Africa mobile phone accessories market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG, Tibco Software Inc. These players are focusing on expanding their geographical presence by strengthening their distribution channels across various countries. They are also investing in new product launches catering to the evolving consumer demands.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it