May 22, 2024
Commercial Display Market

Commercial Displays Market is Estimated to Witness High Growth Owing to Advancements in Touchscreen Technology

Commercial displays refer to video walls, digital signage, and other large screen displays that are primarily used in commercial settings like retail stores, shopping malls, airports, and other public spaces for digital signage, menu boards, and interactive kiosks. Commercial displays offer advantages like high brightness, outdoor visibility, touchscreen capabilities, rugged durability and seamless scaling for network operation and centralized content management. The need for commercial displays has increased as businesses look to digitize and enhance customer experiences through engaging visual content and interactive signage.

The global commercial display market is estimated to be valued at US$ 90.61 Bn in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period from 2024 to 2031.
Key Takeaways

Key players operating in the Commercial Display market are Cdw Corporation, Cisco Systems, Inc., Dell Technologies Inc., Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., Panasonic Corporation, Planar Systems, Inc., Shenzhen Tiancheng International Technology Co., Ltd., TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., ViewSonic Corporation. Key opportunities in the market include growing demand for Large Format Displays (LFDs) for digital signage applications. Advances in areas like self-emitting micro-LED and quantum dot technologies are expanding the capabilities of commercial displays.

Market drivers

One of the main drivers for the Commercial Display Market Size is the increasing adoption of digital signage and interactive displays across various industry verticals like retail, transportation and corporate offices. As businesses recognize the marketing and brand promotion benefits of digital signage networks, investments are rising in large format LED and LCD video walls. The touchscreen capability of many commercial displays is also driving deployment for interactive kiosks, information panels and interactive whiteboards. Addressing the diverse needs of enterprises across industries through customizable and scalable display solutions will continue propelling the commercial display market forward over the coming years.

Challenges in marker for Commercial Display Market:

The commercial display market is facing many challenges due to growing market competition and fast changing technology trends. Meeting customer demand for larger screens, higher resolution, form factors, brightness levels and reliability at competitive prices is a major challenge for players in this market. As technology is evolving at a rapid pace, staying updated with latest display technology developments like OLED, QLED, MiniLED, MicroLED is posing difficulties. Integrating these advanced displays and delivering enhanced viewing experiences while keeping costs low is not easy for manufacturers.

Supply chain disruptions due to trade restrictions, Covid lockdowns and geo-political issues have impacted commercial display production and shipments globally. Sourcing key components and materials from different regions and building resilient supply networks is a challenge. Rapid changes in work culture and emergence of hybrid work models post pandemic have altered demand patterns which players need to adapt quickly. Declining prices of large format displays is squeezing profit margins of players. Increasing demands for sustainable and eco-friendly displays is another challenge to develop green manufacturing and meet environmental regulations. Intense competition from regional and Chinese manufacturers producing low cost products is affecting commercial display market shares of large international brands.

SWOT Analysis:

Strength: Advanced display technologies like OLED, MiniLED allow enhanced image quality, contrast, brightness and form factors.
Weakness: High costs involved in R&D and manufacturing of latest display technologies. Supply chain disruptions pose availability challenges.
Opportunity: Growing demand for large screens in digital signage, education, retail offers market expansion. Adoption of hybrid work culture boosts demand.
Threats: Intense price competition from Asian manufacturers. Slow macroeconomic conditions can impact spending. Emergence of new display technologies pose replacement risks.

Geographical regions where market in terms of value is concentrated for Commercial Display Market:

In terms of market value, currently North America region holds the largest share in the global commercial display market followed by Asia Pacific. The presence of major display manufacturers, corporate offices and digitization adoption across industries supports the dominance of North America region. Asia Pacific is the fastest growing regional market led by huge domestic demand from China, India and Southeast Asian countries. Europe holds the third largest share driven by commercial displays adoption in education, healthcare and transportation sectors in Western European countries. The Middle East and Africa region is witnessing steady growth undergoing digital transformation of workplaces and public infrastructure. South America region is also emerging strongly backed by economic recovery in Brazil, Argentina and infrastructure investments

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it