May 21, 2024
Commercial Printing Market

Commercial Printing Market Propelled by Digitalization

The global Commercial Printing Market is estimated to be valued at US$ 451.98 Bn  in 2023 and is expected to exhibit a CAGR of 13.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Commercial printing products include newspapers, magazines, catalogs, brochures, flyers, and posters among others. These products effectively communicate information through printed text, graphics and images. Growing demand for effective marketing and communication activities from various industries is driving the demand for commercial printing.

Market key trends:

Digitalization has rapidly emerged as one of the key trends in the commercial printing market. With the advancement of digital printers, the speed, quality and ability to handle variable data has increased tremendously. Digital printers have revolutionized short-run, on-demand printing by eliminating the need for setup and plates. They allow instant approval of proofs and timely delivery of finished products. This has enabled commercial printers to provide more customized, personalized and versioned print products as per customer requirements. Digital printing technologies like inkjet and toner-based digital presses have become widely used replacing traditional plate-based printing methods. This shift towards digitalization is expected to propel the demand for commercial printing over the forecast period.

SWOT Analysis
Strength: Commercial printing market enjoys strong brand recognition and customer loyalty due to quality products and services. Shorter lead times offered by digital printing technologies enable timely delivery of printed materials.

Weakness: High initial investments required in setting up digital printing presses. Increased prices of raw materials such as paper negatively impact profit margins.

Opportunity: Rising demand for personalized and customized products drives the adoption of digital printing technologies. Growth in packaging industry stimulates printing of labels, wrappers, and other packaging materials.

Threats: Availability of alternative digital modes of content consumption reduces demand for printed materials. Stringent environmental regulations increase operating costs of commercial printing companies.

Key Takeaways
Global Commercial Printing Market Size is expected to witness high growth. Growth in the e-commerce industry increases demand for packaging of goods. Customized labels, wrappers, cartons used for efficient logistics and branding purposes drive the packaging printing market.

Regional analysis comprises Asia Pacific dominates the commercial printing market, accounting for more than 35% of global market share in 2023. Rising middle-class population and growing e-commerce industry in China and India augment the demand for customized and short-run printed marketing collaterals in the region.

Key players operating in the commercial printing market are ZF Friedrichshafen AG, ATEQ, Continental AG, Bartec USA LLC, Sensata Technologie, Inc., Huf Hülsbeck & Fürst GmbH & Co. KG, AUTOMOTIVE TECHNOLOGY CO., LTD., Rivigo Services, Denso Corporation, DUNLOP TECH GmbH, Pacific Industrial Co., Ltd., Bendix Commercial Vehicles Systems LLC, NXP Semiconductors, NIRA Dynamics AB, WABCO, and Hamaton Automotive Technology CO., LTD.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it