April 23, 2024
Curling Irons Market

The Emerging Popularity Of Custom-Made Hairstyling Tools Is Anticipated To Openup The New Avenue For Curling Irons Market

The Curling Irons Market is estimated to be valued at US$ 1.29 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Curling irons are hairstyling tools used to curl, shape and volumize hair. They have rotating barrels with heating elements inside which makes the hair flexible to be curled around the barrel. Common types of curling irons include regular curling irons, wand curling irons and flat curling irons. They are available in different barrel diameters and heat levels to suit various hair textures and styles. Curling irons offer versatility, portability and effectiveness in styling hair in comparison to other traditional methods like rollers.

Market Dynamics:

The growth of the curling irons market is attributed to rising consumer inclination towards personalized hairstyling. Users are experimenting with different styles from loose waves to tight curls which is fueling the demand for versatile curling irons. Additionally, hectic lifestyles have enhanced the popularity of easy to use hair tools like curling irons that allow quick styling on-the-go. Furthermore, rising disposable incomes in developing regions is augmenting the affordability of premium hair care appliances like curling irons for daily styling needs. However, growing awareness about chemical occupational hazards of repetitive heat styling tools may impede the market growth.

Segment Analysis

The curling iron market is dominated by the ceramic segment which accounts for more than 35% share of the overall market. Ceramic curling irons heat up faster than traditional metal curling irons and produce long-lasting curls with healthier shine. They prevent frizz and provide smooth, bouncy curls due to ceramic’s far infrared technology that seals in moisture while styling.

PEST Analysis

Political: Changes in import/export policies of raw materials and components may impact product costs.
Economic: Growth in women workforce and rising disposable incomes have increased spending on hair styling products.
Social: Changing fashion trends have increased demand for quick and easy hair styling solutions like curling irons.
Technological: Advancements like ceramic and tourmaline coatings, digital temperature controls, swivel cords have enhanced product features.

Key Takeaways

The Global Curling Irons Market Growth is expected to witness high, exhibiting a CAGR of 7.3% over the forecast period, due to increasing demand for hair styling tools that provide salon-like results at home. The market size for 2023 is US$ 1.29 Bn. Regional analysis – North America dominates the market owing to high consumer spending on professional hair styling products in countries like U.S. and Canada. The region is expected to witness fastest growth during the forecast period.

The Asia Pacific region is expected to exhibit high growth owing to rising working women population that have fast-paced lifestyles demanding quick and easy styling solutions. The growing middle class in countries like India and China seeking enhanced hairstyling is also propelling the demand.

Key players operating in the curling iron market are Conair, Helen of Troy, Cezanne, Kizure, InfinitiPro, BaBylissPRO, Hot Tools, Remington, HSI Professional, Bio Ionic, Russell Hobbs, Xtava, Herstyler, Bed Head, John Frieda, Tresemme, Revlon, Paul Mitchell, CHI, Babyliss. Leading players are focusing on developing innovative products with advanced features and strengthening their distribution channels to consolidate their market position.


1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it