June 13, 2024

Decongestant Market set to Propelled by increasing prevalence of cold and flu

Decongestants are medications that help relieve nasal congestion caused by colds, allergies, or other conditions. They work by constricting blood vessels in the nasal passages to reduce swelling and inflammation, making it easier to breathe. The global demand for decongestants has been rising steadily owing to the high prevalence of cold, flu, sinusitis, and other respiratory illnesses.

The global Decongestant Market is estimated to be valued at US$ 4,710.4 Mn in 2023 and is expected to exhibit a CAGR of 18% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The increasing prevalence of cold and flu around the world has been a major driver of growth for the decongestant market. According to the World Health Organization, there are over a billion cases of common colds reported annually worldwide. Cold and flu viruses spread quickly during winter months and in crowded indoor environments like schools and offices. With people spending more time indoors due to the work from home culture amid the pandemic, episodes of cold and flu have increased significantly in recent years. This has translated into higher demand for decongestants to relieve symptoms of nasal congestion. With limited therapeutic options available, decongestants remain one of the most common OTC medications used to alleviate respiratory congestion caused by the common cold and flu. The development of more effective decongestant formulations with little to no side effects could further accelerate market expansion over the forecast period.

SWOT Analysis
Strength: Decongestants provide temporary relief from nasal congestion symptoms which helps them address a prevalent health issue. They are easy to purchase and administer at home without medical consultation.
Weakness: Overuse and improper use of decongestant medications can lead to rebound congestion or dependence on the product. Their efficacy is short-lived and they only address the symptoms rather than the underlying cause.
Opportunity: Growth in air pollutants and allergens have increased cases of nasal congestion globally. Rising health awareness is prompting more people to opt for OTC pharmaceutical remedies. Untapped markets in developing nations offer scope for expansion.
Threats: Alternative treatment options such as nasal irrigation and saline washes are gaining popularity. Regulations over pseudoephedrine sales also limit product formulations. Strong competition from herbal and homeopathic remedies further threatens market share.

Key Takeaways
The global decongestant market is expected to witness high growth over the forecast period. The global Decongestant Market is estimated to be valued at US$ 4,710.4 Mn in 2023 and is expected to exhibit a CAGR of 18% over the forecast period 2023 to 2030.

Regionally North America holds the largest share owing to increasing prevalence of nasal conditions like allergies and changing lifestyle factors. Europe follows behind due to comprehensive healthcare infrastructure and awareness. Asia Pacific is projected to grow at the fastest pace with India, China, and Japan being major revenue contributors. Rising pollution levels, self-medication trend, and expanding middle-class population are boosting regional market growth. Increasing penetration of international brands also supports Asia Pacific to emerge as the most lucrative market over the forecast period.

Key players operating in the decongestant market are Johnson & Johnson, Pfizer Inc., GlaxoSmithKline plc, Novartis AG, Sanofi S.A., Bayer AG, Reckitt Benckiser Group plc, Prestige Consumer Healthcare Inc., Procter & Gamble Co., Sun Pharmaceutical Industries Ltd., and others. Majority of sales are generated through retail pharmacies and online channels.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it