May 18, 2024
Digitally Printed Wallpaper Market

Digitally Printed Wallpaper Market Set for Rapid Growth Due to Increasing Home Interior Customization

Digitally printed wallpaper refers to wallpapers that are printed using digital printing technology. Digital wallpaper printing allows for high-quality, customized printing with low wastage. It offers benefits such as photo-realistic imagery, intricate designs, unique textures, and vibrant colors. The rising demand for customized interior décor and growing interest of millennial homeowners in creative wall décor are fueling the demand for digitally printed wallpapers.

The global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period of 2024-2031.

Key Takeaways

Key players operating in the digitally printed wallpaper market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles & Wallcovering, Londonart, and John Mark Ltd.

Key players are focusing on expanding their product portfolios and offering new collections featuring advanced Digitally Printed Wallpaper Market Size capabilities. They are also investing in R&D to develop eco-friendly wallpaper with characteristics like moisture resistance. The availability of a vast variety of designs at affordable prices online is boosting the digitally printed wallpaper market.

The growth of e-commerce and customization trend has prompted key players to focus on global expansion. They have strengthened their online presence and partnered with local retailers in different regions to tap new customer bases. Sustained demand from developed markets and rapid infrastructure growth in developing countries will aid the global expansion of the digitally printed wallpaper market during the forecast period.

Market Drivers

The increasing popularity of home remodeling and interior decoration among homeowners is a key driver for the digitally printed wallpaper market. Affordable prices, ease of installation, and availability of wide design options make wallpapers a preferred choice for bedroom, living room, and kitchen decoration. Growing use of wallpaper for commercial spaces like retail stores, restaurants, and offices is further supporting the market growth.


Political: Government policies on environmental protection and sustainability drive demand for digitally printed wallpaper that produces less waste compared to traditional analog printing. Regulations may impact certain printing materials or techniques.

Economic: Rising disposable incomes increase consumer spending on home decor upgrades including wallpaper. However, an economic slowdown could impact discretionary spending.

Social: Younger generations highly value customized interior designs and are more open to experimenting with digitally printed wallpaper compared to traditional patterns. Social media intensifies visual communication of interior trends.

Technological: Advances in digital printing technology have significantly expanded design capabilities and reduced production time & costs for custom wallpaper designs. On-demand printing allows for made-to-order wallpaper. Wide format printing supports large-scale murals & installations.

The Digitally Printed Wallpaper Market  in terms of value is highly concentrated in Europe, specifically Western Europe. Countries like Germany, France, UK, and Italy have well-established construction industries as well as a culture that embraces wallpaper as an interior design element. The region accounts for over 40% of global market value currently.

North America represents the fastest growing region for digitally printed wallpaper market, projected to expand at a CAGR of 22% through 2031. Increased customization needs from young homeowners and wider technical capabilities for complex wall murals are driving higher adoption rates compared to traditional wallcovering in the US and Canada.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it