by The Europe IV hydration therapy market is estimated to be valued at US$ 244.1 million in 2022 and is expected to exhibit a CAGR of 7.2% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
IV hydration therapy involves administering hydration therapies like vitamins, minerals, amino acids etc intravenously. It helps eliminate toxins and waste from the body and ensures optimal hydration in a short time which provides relief from dehydration, hangovers and jetlag. The quick absorption of fluids and nutrients helps replenish electrolytes and treat various ailments.
Market key trends:
Increasing preference for preventive healthcare and wellness over curative healthcare is a major trend in the market. People are increasingly adopting IV hydration therapies to stay healthy and prevent illnesses. Also, hectic lifestyle leading to stress, lack of sleep and unhealthy eating habits have increased the risks of dehydration, fatigue and weakness. IV hydration helps boost energy levels and refresh the mind and body quickly. With rising health consciousness, especially among millennials and working professionals, demand for IV hydration centers and home services is on the rise in Europe.
Porter’s Analysis
Threat of new entrants: Low capital requirements and ease of setup allows new companies to enter the Europe IV hydration therapy market easily. However, established network of existing players poses a challenge.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of alternative treatment options and regional players offering IV hydration therapy services.
Bargaining power of suppliers: Suppliers of IV bags, drips, and other accessories have low bargaining power due to availability of several suppliers in Europe.
Threat of new substitutes: Low as IV therapy has few alternatives for quick fluid and vitamin replenishment. Alternatives like oral supplements have slower absorption.
Competitive rivalry: High competition due to large number of regional and local players offering similar services at competitive prices.
SWOT Analysis
Strength: Non-invasive therapy requiring less recovery time. Improved patient experience and satisfaction.
Weakness: Require specialized personnel and equipment. High set up and maintenance costs involved.
Opportunity: Increasing health awareness driving growth of wellness tourism in Europe. Rising cases of dehydration due to changing lifestyle.
Threats: Stringent regulatory policies. Risk of infection from non-sterilized equipment.
Key Takeaways
The Global Europe IV Hydration Therapy Market Demand is expected to witness high growth, exhibiting CAGR of 7.2% over the forecast period, due to increasing health consciousness among consumers. The market size for Europe IV hydration therapy stood at US$ 244.1 million in 2022.
Regional analysis: Western Europe dominates the Europe IV hydration therapy market and is expected to maintain its leading position during the forecast period. This is attributed to higher consumer awareness about self-care and wellness. Countries like United Kingdom, Germany, Italy, and France account for major share.
Key players: Key players operating in the Europe IV hydration therapy market are REVITA, Ivtherapygreece, IV Boost UK, Harpal Clinic Limited, IV Drips London, VITAMIN INJECTIONS LONDON, Cryojuvenate UK Ltd., Italy Health Retreats, Séchoir, ELIXIR, Swiss Medical Centre, Drip Hydration, REVIV, VITANOVAS, and The IV Doc Inc. These players are focused on new product launches and strategic collaborations to strengthen their market position.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
