March 1, 2024
Global Fabric Wash and Care Product Market

Leveraging Enhanced Fabric Care Technologies, the Fabric Wash and Care Product Market is Expected to be Flourished by growing Demand for Eco-Friendly Products

The global fabric wash and care product market comprises of a wide range of laundry and household cleaning products such as detergents, fabric conditioners, softeners, stain removers, bleaches, and disinfectants, among others. These products cater to washing, dyeing, cleaning and refreshing different fabric types and materials including cotton, wool, silk, polyester and their blends. Technological advancements have led to the development of innovative fabric care solutions. For instance, companies are offering detergents made from plant-based enzymes and surfactants that are more effective in removing tough stains and are gentle on fabrics. Moreover, many brands have launched eco-friendly product lines containing biodegradable ingredients and sustainable packaging in response to the growing demand for green washing solutions.

The global fabric wash and care product market is estimated to be valued at US$ 131.33 Mn in 2024 and is expected to exhibit a CAGR of 5.3% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
The leveraging of enhanced fabric care technologies and the growing demand for eco-friendly products are expected to drive the growth of the global fabric wash and care product market over the forecast period. Technological advancements have allowed manufacturers to develop bio-based and environmentally-friendly detergents that deliver superior cleaning performance while being gentle on fabrics. These sustainable alternatives satisfy consumers increasingly seeking plant-derived and recyclable cleaning options. Furthermore, innovative product formats such as concentrated liquids, pods and tablets offering convenience and dosing accuracy have fueled the market expansion.

Segment Analysis
The fabric wash and care product market is dominated by the laundry detergents segment. Laundry detergents account for over 60% share of the total market owing to large scale usage of detergents for washing clothes. Fabric conditioners rank second accounting for around 15% share. Fabric conditioners provide softness to fabrics after washing and hence see significant demand.

PEST Analysis
Political: Regional governments have implemented regulations regarding ingredients used in fabric wash and care products to reduce environmental footprint. Certain ingredients that pose harm have been restricted over the years.
Economic: Rising disposable incomes have led to higher spending on personal care and fabric wash products. Growing working population buying more clothes has augmented product demand.
Social: Changing lifestyles and rising nuclear families have raised washing requirements. Consumers prefer products that care for different fabric types and provide freshness.
Technological: Manufacturers focus on innovative formulations that work better at lower temperatures to save energy. Products with added benefits of fragrance, whiteness and stain removal using advanced ingredients are gaining traction.

Key Takeaways

Global Fabric Wash And Care Product Market Size is expected to witness high growth over the forecast period supported by changing lifestyles and increasing disposables incomes. The global fabric wash and care product market is estimated to be valued at US$ 131.33 Mn in 2024 and is expected to exhibit a CAGR of 5.3% over the forecast period 2024 to 2031.

Regional analysis:

North America currently dominates the market led by U.S. Growing working population and hectic schedules have boosted product demand in the region. Asia Pacific is expected to be the fastest growing market with China and India emerging as major consumers going forward supported by rising spending power.

Key players:

Key players operating in the fabric wash and care product market are ABB, EDF, Enel SPA (Enel), General Electric (GE), The Tata Power Company Limited, Mitsubishi Hitachi Power Systems Inc., Toshiba Corporation, Korea Electric Power Corporation, Siemens AG, and Yokogawa Electric Corporation. Players focus on expansion in high growth regions and introducing differentiated products with added benefits to gain market share.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it