March 1, 2024

Global Application Security Market Is Estimated To Witness High Growth Owing To Increasing Cybersecurity Threats And Rising Adoption Of Cloud-Based Solutions

A) Market Overview:

The Application Security Market is witnessing significant growth due to the increasing need to secure applications from cyber threats. Application security refers to measures taken to improve the security of software applications throughout their lifecycle. It involves identifying, fixing, and preventing security vulnerabilities to protect applications from unauthorized access or attacks.

In today’s digital landscape, application security plays a crucial role in ensuring the confidentiality, integrity, and availability of data. Organizations across various industries are embracing application security solutions to safeguard their critical applications and sensitive information. These solutions offer features such as vulnerability scanning, penetration testing, code review, and threat modeling.

The global Application Security Market Sale is estimated to be valued at US$7.35 billion in 2021 and is expected to reach US$7.35 billion or more by 2022, exhibiting a CAGR of 18.5% over the forecast period.

B) Market Dynamics:

The Application Security Market is driven by two main factors: increasing cybersecurity threats and the rising adoption of cloud-based solutions.

One of the primary drivers for the market is the growing number of cyber attacks worldwide. With the increasing use of digital technologies and the proliferation of connected devices, cybercriminals are finding new ways to exploit vulnerabilities in applications. This has led organizations to prioritize application security to prevent data breaches, financial loss, and reputational damage. For instance, in 2020, there was a 20% increase in cyber-attacks compared to the previous year, according to the FBI’s Internet Crime Complaint Center (IC3).

Another driver for the market is the adoption of cloud-based solutions. Cloud computing offers numerous benefits, such as scalability, flexibility, and cost-efficiency. However, it also poses unique security challenges, as organizations store and access their applications and data in the cloud. To address these challenges, organizations are adopting cloud-native application security solutions that integrate seamlessly with cloud platforms and provide continuous protection.

C) Segment Analysis:

In the Application Security Market, the web application security segment is expected to dominate during the forecast period. Web applications have become a prime target for cyber attacks due to their accessibility over the internet. Organizations are increasingly focusing on securing their web applications to protect customer data, prevent unauthorized access, and ensure regulatory compliance. Web application security solutions offer features like vulnerability scanning, web application firewalls, and secure coding practices to safeguard against common web-based attacks such as cross-site scripting (XSS) and SQL injection.

D) PEST Analysis:

– Political: Governments worldwide are increasingly implementing strict regulations and standards to ensure the security and privacy of digital systems and applications.
– Economic: The growing digitization of businesses and the increasing investment in cybersecurity by organizations are contributing to the growth of the application security market.
– Social: With the rising awareness of cyber threats and data breaches, consumers are becoming more conscious about the security of their data and applications.
– Technological: The rapid advancements in technology, such as artificial intelligence (AI) and machine learning (ML), are enabling the development of advanced application security solutions.

E) Key Takeaways:

– The global Application Security Market is expected to witness high growth, exhibiting a CAGR of 18.5% over the forecast period, due to increasing cybersecurity threats and the rising adoption of cloud-based solutions.
– North America is expected to dominate the market, driven by the presence of major players, strict regulations, and a high level of cybersecurity awareness.
– Key players operating in the global Application Security Market include IBM Corporation, WhiteHat Security, Inc., Oracle Corporation, Veracode (Thoma Bravo), Qualys Inc., Micro Focus International PLC, Positive Technologies, Checkmarx Ltd, Inc., Synopsys Inc., Contrast Security, Rapid7 Inc., and SiteLock LLC.

In conclusion, the global Application Security Market is experiencing rapid growth due to the increasing importance of securing applications from cyber threats. With the growing number of cyber-attacks and the adoption of cloud-based solutions, organizations are turning to application security solutions to protect their critical applications and sensitive data. The dominance of web application security and the implementation of strict regulations further contribute to market growth. North America leads the market, and key players continue to innovate and offer advanced application security solutions to meet the evolving needs of organizations.