June 13, 2024
Global Notebook Market

Global Notebook Market is Estimated to Witness High Growth Owing to Advancements in Touchscreen Technology

The global notebook market has witnessed significant growth in recent years owing to the growing demand for portable computing devices. Notebooks offer various advantages over desktop computers such as mobility, compact size, and ease of use. Increased digitization and the adoption of flexible working models across industries have boosted the adoption of notebooks for personal as well as professional use. Notebooks are widely used for various applications including business presentations, studying, content creation, gaming, and more. The integration of touchscreen technology in notebooks has further enhanced their usability and user experience.

The Global Notebook Market is estimated to be valued at US$ 168.22 Bn in 2024 and is expected to exhibit a CAGR of 16% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the global notebook market are Zeotis Inc, Elanco Animal Health Incorporated, Virbac, Kindred Biosciences, Inc., Nippon Zenyaku Kogyo Co., Ltd., Bioiberica S.A.U., Dechra Pharmaceuticals Plc, and Toray Industries, Inc. These players are focusing on new product launches and partnerships to expand their product portfolio and market share.

The increasing adoption of flexible work models and the rise of digital nomads are driving demand for portable and high-performance notebooks. The integration of advanced features such as touchscreens, lightweight design, and longer battery life is further boosting the adoption of notebooks. Furthermore, the growing focus on education digitization across the globe is also creating opportunities for key players in the education and e-learning segments.

Technological advancements in areas such as touchscreen technology, processor speed, battery life, and aesthetics are supporting the growth of the Global Notebook Market Demand  . The availability of notebooks with touchscreen displays and 360-degree hinges has enhanced the flexibility of form factor. Moreover, the integration of advanced processors is allowing notebooks to handle high-performance applications with ease.

Market drivers

The growing trend of BYOD (Bring Your Own Device) across various organizations is a key factor driving the demand for notebooks. Notebooks offer mobility and flexibility for employees to access work tools and applications from any location using their personal devices. Furthermore, the increasing investments by governments across developing nations to promote digital education are also promoting the adoption of notebooks. The demand for affordable and portable computing devices for learning purposes is expected to remain high over the forecast period.

Current Challenges in Global Notebook Market

The global notebook market is facing numerous challenges due to changing consumer preferences and global economic uncertainty. Customers are delaying upgrades and opting for cheaper alternatives like tablets as notebooks reach saturation point in mature markets of North America and Western Europe. High component costs and supply chain disruptions have also impacted notebook PC shipments and margins of manufacturers in recent times. Intense competition from tablets and 2-in-1 notebook hybrids poses a major threat. Many large players are struggling to bring innovation and differentiate their products while sustaining profitability.

SWOT Analysis
Strength: High mobility and portable form factor of notebooks make them very convenient for on-the-go computing. Dedicated keyboard and large screens provide a full PC experience.
Weakness: Notebooks have shorter battery life and limited power compared to desktops. Repairability and upgrades are more difficult than desktop PCs.
Opportunity: Growing demand from students and professionals in emerging markets offer significant sales potential. Convertible and ultra-slim notebooks expanding the addressable user base.
Threats: Declining sales in mature markets. Strong competition from affordable tablets and smartphones negatively impacting shipments.

Geographical Regions with Highest Market Value

North America and Europe currently account for around 50% of the global notebook market value owing to high notebook adoption rates and average selling prices in countries like the US, Germany, UK and France. However, demand in these regions is slowing down due to maturity.

Fastest Growing Geographical Region
The Asia Pacific region excluding Japan offers the most attractive growth opportunities for notebook manufacturers with China and India being the fastest growing major countries. Factors like rising disposable incomes, growing education sector

1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it