by Notebooks have become an essential computing device for both personal and professional use due to features such as portability, productivity, battery life, storage capacity, processing power, and enhanced connectivity features. Notebooks serve varied purposes ranging from basic web browsing, content consumption, creative work, management of work and education.
The global Notebook Market is estimated to be valued at US$ 146.02 Bn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increased connectivity options through Wi-Fi and cellular options have driven the growth of the global notebook market over the recent years. Manufacturers are focusing on integrating advanced connectivity technologies such as 4G LTE, 5G in notebooks to offer enhanced internet access. Enhanced connectivity allows users to access Internet at high speeds from anywhere. This has increased the usability of notebooks for activities such as video conferencing, online classes, streaming content while on the move. The demand for always-on connectivity is driving major players to launch notebooks with cellular connectivity options, thus propelling the global notebook market.
SWOT Analysis
Strength: The global notebook market is dominated by major players with strong R&D capabilities and brand reputation. This ensures continuous product innovations.
Weakness: Price competition from local players poses a threat to margins of top players. Rising costs of components also impact profitability.
Opportunity: Growing demand for notebooks from students and professionals offers scope for market expansion. Increasing popularity of cloud-based solutions boosts sales.
Threats: Growth may slow due to rising preference for tablets and smartphones. Trade restrictions between countries pose challenges.
Key Takeaways
The Global Notebook Market Size is expected to witness high growth over the forecast period supported by rising sales of premium notebooks across corporate and education segments. Regionally, North America holds the major share currently due to high technology adoption. However, Asia Pacific is expected to witness the fastest growth led by countries like China, India and others on back of growing working professional population.
Key players operating in the notebook market are Procter & Gamble Co., Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, Kao Corporation, Lion Corporation, The Clorox Company, McBride plc, S. C. Johnson & Son, Inc., Seventh Generation, Inc. (Unilever), Nice Group, Nirma Limited, Liby Enterprise Group Co., Ltd. Among these, Procter & Gamble Co., Samsung and HP had the largest market share in 2021. Procter & Gamble Co. is expected to further consolidate its position over the forecast period through new product launches and expanding its reach in developing regions.
The global notebook market size was valued at US$ 146.02 billion in 2023 and is expected to reach US$ 313.42 billion by 2030, expanding at a CAGR of 9.5% during the forecast period. Sales of notebooks are expected to remain high across North America followed by Europe and Asia Pacific.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
