June 24, 2024
Global Traditional Medicine Market

Global Traditional Medicine Market is Estimated to Witness High Growth Owing to Rising Adoption of herbal medications

The global traditional medicine market comprises of herbal medicines, special diets, meditation, yoga, acupuncture, and other traditional medicine therapies that have been practiced for thousands of years. Herbal medicines derived from plants are widely used in traditional medicine owing to their potent medicinal properties and negligible side effects. The growing preference for herbal alternatives over allopathic drugs to treat ailments like diabetes, arthritis, anxiety and insomnia is fueling the demand for traditional medicine globally.

The Global Traditional Medicine Market is estimated to be valued at US$ 174.89 BN in 2024 and is expected to exhibit a CAGR of 7.5% over the forecast period 2024 to 2031.

Key Takeaways
Key players operating in the global traditional medicine market are Guizhou Yifang Pharmaceutical Co., Ltd., Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd, Tasly Holding Group Co., Ltd., Kotobuki Seiyaku Co., Ltd., Herbalife Nutrition, Imperial Ginseng Products Ltd., Hammurapi Pharma GmbH, Zydus Nutriva, Hawaii Pharma, LLC, VitaHealth Australia, Amrita Ayurvedic Pharmaceutical, The Himalaya Drug Company, Dabur, Kotaro Pharmaceuticals Company, Charak Pharma, Fortis Healthcare, Baidyanath Ayurved.

The key opportunities in the traditional medicine market include increasing awareness about herbal therapies and wellness tourism in developing nations. Technological advancements like nano-engineering and 3D bioprinting are contributing to enhance the bioavailability and delivery of herbal compounds.

Market Drivers
The major market driver for traditional medicine is the growing demand for natural and herbal products due to rising health consciousness among consumers. People are looking for holistic health solutions with little or no side effects, driving the adoption of traditional medicine therapies worldwide. The inability of conventional medicines to treat chronic conditions like arthritis and lifestyle diseases has further augmented the market growth. Government initiatives to promote traditional medical systems like Ayurveda and Chinese traditional medicine in various countries is boosting the traditional medicine market.

Current challenges in the Global Traditional Medicine Market

The Global Traditional Medicine Market size faces several challenges which hinders its growth. Traditional medicines lack scientific evidence for their efficacy and safety. Majority of traditional medicines have not undergone rigorous clinical testing for safety, efficacy and quality standards. Another challenge is lack of integration with modern healthcare practices. Traditional medicines are not well integrated with allopathic medical practices which limits its popularity and reach. Regulatory policies and oversight for traditional medicines also vary greatly across regions and countries. The process for registration and licensing of traditional medicines is complex and costly which holds back many potential products. Other challenges include issues regarding standardization, documentation and intellectual property rights over traditional knowledge. Preserving, promoting and protecting traditional medical knowledge while ensuring quality and safety standards presents a difficult task.


Strength: Well established systems of traditional medicines such as Ayurveda, Chinese Medicine, Acupuncture have centuries of history and experiential knowledge. Traditional medicines are perceived as natural and having lesser side effects.
Weakness: Lack scientific validation of safety, efficacy and mechanisms of action. Quality and standardization issues for raw materials and finished products. Vulnerable to adulteration.
Opportunity: Growing global interest in wellness, complementary and alternative therapies presents an opportunity. Integration with modern medical practices can expand applications and demand. Emerging innovative practices like Ayurgenomics present opportunities.
Threats: Stringent regulatory approvals required in developed markets limits access. Intellectual property issues over traditional knowledge used in research & product development. Competition from alternatives like naturopathy.

Geographical Regions with High Market Concentration

The Asia Pacific region accounts for the largest share of the global traditional medicine market both in terms of volume and value. Countries like China, India, Japan, South Korea and other South East Asian countries have well established systems of traditional medicines dating back centuries. The high dependency, availability and government support for traditional medicines in Asia results in the region dominating the market. Europe is also a major market for traditional medicines especially Botanical drugs, homeopathy, acupuncture and other forms which are widely used along with modern medicines.

Fastest Growing Geographical Region

North America region is expected to offer the most lucrative growth opportunities for traditional medicine market players over the forecast period. Factors driving the growth include rising consumer preference for natural and herbal remedies over synthetic drugs, growing focus on wellness, positive regulatory reforms for traditional medicine products and increasing research collaborations between traditional medicine practitioners and research organizations in the region. The commercialization of traditional medicines and increasing availability through major retail chains are also expected to propel the North American market to become the fastest growing traditional medicine market globally.


  1. Source: Coherent Market Insights, Public sources, Desk research

2. We have leveraged AI tools to mine information and compile it