March 1, 2024

Hydrogenated Polyisobutene Market Propelled by Increasing Demand from Personal Care Products

Hydrogenated Polyisobutene is a colorless viscous liquid widely used as an emollient in skincare and personal care products due its ability to smoothen and soften skin. Some key advantages of Hydrogenated Polyisobutene include moisturization, absorption of oil and sebum from skin, and protection of skin from harmful UV rays. The growing personal care industry along with rising female population is fueling the need for effective skin care products, which is driving the demand for Hydrogenated Polyisobutene. The global Hydrogenated Polyisobutene Market is estimated to be valued at US$ 17.33 Mn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends: The increasing demand from personal care products is a major trend driving the growth of the Hydrogenated Polyisobutene market. With rising incomes and living standards, consumers are increasingly spending more on personal grooming and skin care products. Hydrogenated Polyisobutene is widely used in formulations of moisturizers, sunscreens, anti-aging creams and other skincare products due to its skin smoothing properties. The booming personal care industry with innovative product launches catering to specialized skincare needs is expected to augment the consumption of Hydrogenated Polyisobutene over the forecast period.

SWOT Analysis
Strength: Hydrogenated polyisobutene has good viscosity and chemical stability which makes it suitable for use as a thickening agent in cosmetic products.

Weakness: Hydrogenated polyisobutene is more expensive than conventional thickening agents such as polyacrylic acid.

Opportunity: Increasing demand for organic and natural cosmetic products is expected to drive market growth as hydrogenated polyisobutene is derived from plant-based raw materials.

Threats: Stringent regulations regarding the usage of chemicals in cosmetic products may restrict the use of hydrogenated polyisobutene in certain countries.

Key Takeaways

The global hydrogenated polyisobutene market is expected to witness high growth over the forecast period of 2023 to 2030. The market size for 2024 is projected to reach US$ 17.33 million, indicating a CAGR of around 4.7% during the forecast timeline.

Regional analysis: North America is anticipated to dominate the global market over the forecast period owing to rising demand for personal care and cosmetic products in the region. Asia Pacific is expected to exhibit the fastest growth due to a growing middle-class population, increasing disposable incomes, and rising expenditure on personal grooming in developing countries such as India and China.

Key players operating in the hydrogenated polyisobutene market are A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem. These companies are focusing on new product launches and expanding their production capacities to strengthen market presence.