May 18, 2024
India Content Delivery Network Market

India Content Delivery Network Market to Witness High Growth Owing to Advancements in Edge Computing Technologies

India content delivery network (CDN) market offers significant advantages such as reduced latency, enhanced user experience and higher streaming quality. Rapid growth of the digital economy and rising online media consumption has increased the need for robust infrastructure to mitigate delays in loading online content.

The India CDN Market is estimated to be valued at US$ 4412.15 Mn in 2024 and is expected to exhibit a CAGR of 7.3% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the India CDN are Huhtamaki Oyj, Conitex Sonoco, Tubettificio Senese S.r.l., A.C.M.I. S.p.A., PTM Packaging Pvt. Ltd. Key opportunities in the market include growing demand for over-the-top (OTT) platforms and video streaming. Advancements in edge computing technologies are enabling real-time processing of content at the edge, closer to end users.

Market drivers

The India Content Delivery Network Market Size is driven by the rising digital consumption across industries such as media & entertainment, retail & e-commerce and healthcare. Live video streaming of sports and other events is generating significant data traffic, requiring advanced CDN infrastructure. Increasing focus on providing superior quality of experience (QoE) is another key factor fueling the growth of the India CDN market.

Current Challenges in India Content Delivery Network Market
The rapid growth of digital content and OTT platforms in India has put immense pressure on the CDN infrastructure in the country. Poor connectivity in rural areas remains one of the major bottlenecks for widespread adoption of CDNs. High data costs and limited access to international bandwidth also restrict the potential of CDNs. Server location and capacity planning pose operational challenges for local CDN providers to effectively deliver content across diverse regions in India. Lack of standards and regulations has led to inconsistent quality of experience for end-users. Maintaining security and privacy of cached content as it travels through various nodes requires significant investments and expertise from CDN operators.

SWOT Analysis
Strength: CDNs help deliver content faster and more efficiently by caching and storing it at local nodes. This improves user experience.
Weakness: Limited local peering arrangements increase dependency on unreliable international links. High initial infrastructure costs restrict small players.
Opportunity: Growth in video streaming, online gaming, and digital media offers huge potential for CDNs. Government initiatives to expand broadband can further boost demand.
Threats: Stiff competition from global giants makes profitability challenging for domestic players. Disruptive technologies like edge computing may reduce CDNs’ role in the near future.

Geographical Regions
Currently, major CDN traffic in India is concentrated in metro cities like Delhi, Mumbai, Bengaluru, Chennai, Kolkata and Hyderabad which contribute over 65% of the total market value. however, with improved connectivity in tier-2 and tier-3 cities, content consumption from rural areas is rising at a rapid pace. By 2030, non-metro regions are projected to account for more than half of India’s CDN traffic.

Fastest Growing Regions
The northeastern states of India embracing digital transformation at an impressive rate on the back of BharatNet and mobile broadband initiatives. CDN usage in northeast India is forecast to expand the fastest at an annual rate of over 15% till 2030. The region’s large youth population and government focus on digital services makes it an emerging hotspot for content delivery network providers.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it