July 18, 2024
India Digital Signage System Market

India Digital Signage System Market Is Expected To Be Flourished By Rising Penetration Of Interactive Digital Displays

The India digital signage system market consists of integrated display solutions that leverage digital media for delivering advertisements, promotional content, and wayfinding solutions across physical environments. Digital signage systems utilize cutting-edge technologies like LCD, LED, and OLED displays to stream dynamic visual content for enhancing customer experiences. They are widely adopted across retail stores, airports, theatres, healthcare facilities, corporate offices, and public spaces for attracting consumer attention, increasing brand awareness, and driving sales. The use of interactive digital displays is also gaining traction as they allow two-way communication and real-time interaction with viewers.

The global India Digital Signage System Market is estimated to be valued at US$ 802.63 Mn  in 2023 and is expected to exhibit a CAGR of 6.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics

The rising penetration of interactive digital displays is driving the growth of India digital signage system market. Interactive displays facilitate enhanced user engagement capabilities by allowing touch, gesture, and facial recognition controls. They are effective for enriching learning experiences in classrooms, expediting patient check-ins at clinics, and analyzing real-time consumer preferences to customize digital content. The growing popularity of interactive kiosks, tabletops, and video walls across sectors will further boost adoption.

The growing applications of digital displays in organizing experiential marketing campaigns and special events is also fueling the market growth. Events companies preferentially opt for digital signage for designing immersive experiences through dynamic content and contextual messaging. They promote audience engagement, facilitate sponsor acknowledgements, and aid in crowd monitoring.

Segment Analysis

The India digital signage system market is dominated by the commercial segment which holds around 65% share. With growing number of commercial spaces like malls, hospitals, airports and other public places, the demand for digital signage is increasing from these sectors as it allows them to share information and advertisements with visitors and customers. The residential segment is emerging at a fast pace due to increasing usage of digital signage for indoor entertainment and home automation.

PEST Analysis

Political: The government of India is promoting digitalization which is encouraging adoption of digital signage. Various programs aimed at boosting digital infrastructure are allowing market players to expand operations.

Economic: India has one of the fastest-growing economy in the world which is increasing spending power. This is positively impacting market growth as more companies and public places are investing in digital signage for effective communication.

Social: Changing lifestyles and rapid urbanization is driving people to spend more time in public places. Digital signage helps in keeping people engaged and informed. Also, rising consumer awareness about latest technologies is driving the market.

Technological: Fall in device prices and availability of high quality panels at lower costs is boosting the market. Additionally, growth of IoT connectivity and integration of artificial intelligence features in digital signage is further enhancing their functionalities.

Key Takeaways

The India India Digital Signage System Market Trends is expected to witness high growth at a CAGR of 6.7% during the forecast period of 2023 to 2030. The western region currently accounts for the largest market share owing to early adoption of digitalization initiatives across sectors in states like Maharashtra and Gujarat.

Regional analysis

The southern region of India is emerging as one of the fastest growing regional markets for digital signage. States like Tamil Nadu, Karnataka and Telangana are witnessing rapid infrastructure development which is translating to increased installations of digital signage across airports, malls and other commercial complexes in these areas. The government of these states are also providing incentives to boost digital transformation of public spaces which is positively impacting the regional market.

Key players

Key players operating in the India digital signage system market are Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., and TOTO USA, Inc. Bio Bidet is one of the top players in India owing to their wide product portfolio and pan India presence.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it