May 23, 2024
India Ready to Mix Food Market

India Ready to Mix Food Market Propelled by Increasing Preference for Convenience Foods

Market overview:
The ready to mix food market in India comprises powders, pastes and premixes that can be easily cooked by just adding water, milk or other ingredients. These products offer convenience to consumers by saving preparation time in the kitchen. With rising number of working women and nuclear families, the demand for ready to mix foods such as bread, biryani, pancake mixes is growing in India. The global India Ready to Mix Food Market is estimated to be valued at US$ 443.89 Mn in 2023 and is expected to exhibit a CAGR of 16.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The increasing preference for convenience foods is fueling the growth of ready to mix food market in India. With fast paced lifestyle and dual income households, consumers want to save time in kitchen and prefer foods that can be easily prepared. The ready to mix segment offers products that only need addition of a cooking agent like water or milk to prepare dishes. This has boosted the demand for varieties of ready to mix food such as idli, dosa batters and soup mixes. The hectic schedules leave little time for cooking, hence ready to eat or ready to mix foods are becoming increasingly popular.

SWOT Analysis
Strength: The market possesses immense growth potential driven by rising urbanization and busy lifestyle of consumers which fuels the demand for RTE/RTC foods.
Weakness: Presence of unorganized players offering low-cost substitutes. Lack of proper cold chain infrastructure in certain regions can impact food quality and safety.
Opportunity: Scope to offer innovative products tailored to evolving tastes and preferences. Growing health-consciousness offers opportunities for healthy variants.
Threats: Stringent food safety regulations and compliance burden. Rising raw material prices can squeeze margins for players.

Key Takeaways
The Global India Ready To Mix Food Market Size is expected to witness high growth over the forecast period supported by changing consumer eating habits and rising disposable incomes. The urban population, single-person households and working women represent key demand drivers within the industry.

Regional analysis
In terms of regions, Western India dominates the market with established brands like Mavalli Tiffin Room and Kohinoor Foods. Southern India also accounts for sizable market share due to elevating expenditure powers and demand for convenience foods. The northern and eastern markets offer significant headroom for expansion.

Key players
Key players operating in the India ready to mix food market are Indian Tobacco Company, Mavalli Tiffin Room, Gits Food Products Pvt. Ltd., Kohinoor Foods, Priya Foods, and Bambino Agro-Industry. Established brands are expanding their footprint in new markets while also introducing exotic product varieties.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it