by Dietary supplements have gained widespread popularity in Indonesia in recent years as more people look to supplement their diets and meet their nutritional needs through natural products. The supplement industry in Indonesia is large and growing, catering to the nutritional needs of the diverse population spread across the over 17,000 islands that make up the country.
Popular Dietary Supplement Categories
There are a wide variety of dietary supplements available in Indonesia that fall under some common categories:
Vitamins and Minerals – Supplements containing essential vitamins and minerals are among the most popular in Indonesia. Common vitamin and mineral supplements include multivitamins, vitamin C, vitamin D, calcium, iron and fish oil. These supplements help fill any nutritional gaps and prevent deficiencies.
Herbal Supplements – Traditional herbal medicines have been used in Indonesia for centuries and many herbal supplements have grown in popularity. Some of the most commonly used herbal supplements are ginseng, ginger, turmeric, tongkat ali, cinnamon and jamu formulations. Herbal supplements are often taken to boost energy levels, support immune function and general well-being.
Probiotics – Probiotics, which contain beneficial gut bacteria, are widely consumed in Indonesia Dietary Supplements, often in the form of capsules, powders or drinks. The top selling probiotic supplements contain Lactobacillus and Bifidobacterium species to promote digestive and gut health. They are taken to prevent and relieve conditions like diarrhea, IBS and constipation.
Protein Supplements – As a focus on fitness and sports grows in Indonesia, protein supplements have become increasingly popular. Whey protein, casein protein and plant-based proteins are used to bulk up during workouts, build muscle mass, increase endurance and assist recovery. They are commonly used by bodybuilders and athletes across the country.
Reasons for Using Dietary Supplements in Indonesia
There are several common reasons why Indonesians choose to supplement their diets, including:
Fill Nutritional Gaps – With Indonesia’s diverse population spread across many islands, it can sometimes be challenging to get all essential nutrients from diet alone. Supplements help ensure proper nutrition.
Support Immunity – As in many other countries, supplements containing vitamins C and D, zinc, elderberry and echinacea are taken to support the immune system, which is especially important during cold and flu seasons or when virus outbreaks occur.
Promote General Wellness – Herbal supplements such as ginger, turmeric, jamu formulations are consumed for their traditional health benefits like aiding digestion, boosting energy levels, improving circulation and reducing inflammation.
Sports Nutrition & Fitness – Whether for recreational or competitive sports, protein supplements, pre-workout formulas and recovery supplements are popular choices among Indonesians focused on fitness and athletic performance.
Address Specific Health Concerns – Dietary supplements are widely used to prevent and treat conditions like anemia, joint pain, memory issues in the elderly, pregnancy and postpartum care and more. Probiotics, for instance, help digestive issues.
Major Dietary Supplement Retailers
Some of the leading retailers where Indonesians purchase dietary supplements include:
– Pharmacy chains like Kimia Farma and Century that stock global supplement brands.
– Superlike Giant, Indomaret and Alfamart have dedicated supplement sections.
– Online stores of Multivitamin.co.id, Iherb.co.id that deliver supplements across Indonesia.
– Specialty supplement shops in cities like Suplemensehat.com and SportStation that provide expert advice.
– Traditional medicine outlets and apothecaries selling jamu and ayurvedic supplements.
– Direct sales networks for herbalife, avon and other MLMs selling various formulas.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
