April 20, 2024
Japan Fashion Ecommerce Market

Japan Fashion Ecommerce Market is Estimated to Witness High Growth Owing to Increasing Smartphone and Internet Penetration

The Japan fashion ecommerce market comprises various fashion products including apparel, footwear, cosmetics, luggage and bags, and jewelry. Fashion ecommerce provides several advantages such as vast product variety, easy price comparison, 24/7 availability, convenient payment options, fast delivery and reduced overhead costs compared to brick-and-mortar stores. The growing preference among millennials and generation Z for online shopping has boosted the adoption of fashion ecommerce in the country.

The Global Japan Fashion Ecommerce Market Size is estimated to be valued at US$ 64.55 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period from 2024 to 2030.

Key Takeaways

Key players operating in the Japan fashion ecommerce are Nestlé S.A., The Coca-Cola Company, PepsiCo Inc., Cargill Inc., Evolva Holding S.A., PureCircle Ltd., Stevia Corp., Ingredion Inc., GLG Life Tech Corp., and Tate & Lyle Plc. These companies dominate the market with their widespread offerings and distribution network. The growing popularity of online shopping and rise of social media and digital marketing has created several opportunities for new entrants in the Japan fashion ecommerce market. The increasing smartphone and internet penetration are encouraging international brands to expand operations in Japan either through partnerships with local retailers or own websites/apps.

Market drivers

One of the key drivers for the growth of Japan fashion ecommerce market is the increasing smartphone and internet penetration in the country. Japan has one of the highest smartphone and internet penetration rates globally. The widespread availability of high-speed internet and adoption of 4G and 5G networks have boosted online shopping activities over the past few years. This has significantly contributed to the growth of Japan fashion ecommerce market.

PEST Analysis
Political: The government policies regarding ecommerce and online shopping in Japan are continuously evolving to promote digitalization and provide seamless consumer experience. Establishment of new regulations for data privacy and cybersecurity is encouraging more customers to shop online.

Economic: Strong economic growth and rising disposable incomes are driving higher consumer spending on fashion and clothing. Growing penetration of internet and smartphones is positively impacting the growth of Japan’s fashion ecommerce market.

Social: Younger demographic predominantly prefers online shopping over traditional brick-and-mortar stores due to convenience. Social media influencers promote various fashion brands and trends which is influencing purchase decisions.

Technological: Advanced logistics and supply chain networks ensure timely delivery of products. Investments in AI, big data analytics are helping companies to better understand customer preference and target personalized marketing campaigns.

In terms of value, the Tokyo region accounts for over 30% share of Japan’s fashion ecommerce market owing to high population density and internet penetration. Major domestic and international online retailers have established their regional headquarters and fulfillment centers to cater to the massive customer demand.

The southern region comprising Osaka, Fukuoka and Kyoto is another highly lucrative geographical cluster. Home to over 40 million consumers, growing mobile connectivity and rising spending powers are propelling online sales of apparel, footwear and accessories in this region. It is projected to surpass Tokyo as the largest market by value towards the end of forecast period.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it