March 1, 2024
Japan Fashion Ecommerce Market

The Japan Fashion E-Commerce Market Is Estimated To Propelled By Rising Adoption Of Online Shopping Platforms

The Japan fashion e-commerce market comprises sales of clothing, footwear, bags, accessories, and other fashion products through online retail channels. Fashion e-commerce allows consumers to browse through a variety of fashion products from different brands and designers on their mobiles, laptops or computers with ease and convenience from the comfort of their homes. This has eliminated the need to visit physical stores and has helped people save both time and effort.

The Japan Fashion Ecommerce Market Size is estimated to be valued at US$ 64.55 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Rising adoption of online shopping platforms by consumers in Japan has propelled the growth of the fashion e-commerce market in the country. Factors such as convenience of shopping from home at any time and access to a huge variety of products from different brands have encouraged more people to prefer online mode of shopping over traditional retail outlets. Furthermore, the ever-growing number of smartphone users in Japan has also boosted fashion e-commerce as it has enabled consumers to easily browse and purchase fashion products on their mobile devices. This shift towards online retail channels is expected to continue during the forecast period which will drive the Japan fashion e-commerce market.

SWOT Analysis

Strength: The Japan fashion ecommerce market has a large customer base due to high internet and smartphone penetration in the country. Long working hours and busy lifestyles have increased demand for online shopping.

Weakness: Smaller merchants and brands have difficulty competing against large established players in the online fashion space. Customers still prefer touching and feeling fabrics/materials before purchase which impacts online sales.

Opportunity: Younger population is heavily dependent on social media for fashion trends and more likely to purchase apparel online. Growth of mobile commerce and one-click payments will further drive the market.

Threats: Economic slowdowns can decrease consumer spending on non-essential items like fashion. Strong competition from  ecommerce giants and potential rise in logistics and delivery costs.

Key Takeaways

The Japan fashion ecommerce market is expected to witness high growth. The market size is projected to reach US$ 64.55 Billion by 2024 from US$ 35.90 Billion in 2021, growing at a CAGR of 8.5% during the forecast period.

Regional analysis: East Japan region currently dominates the market due to higher disposable incomes and tech-savvy population concentrated in major cities like Tokyo and Osaka. West Japan trails behind but is growing rapidly led by the Kansai region comprising Osaka, Kyoto, Kobe.

Key players operating in the Japan fashion ecommerce market are Nestlé S.A., The Coca-Cola Company, PepsiCo Inc., Cargill Inc., Evolva Holding S.A., PureCircle Ltd., Stevia Corp., Ingredion Inc., GLG Life Tech Corp., and Tate & Lyle Plc. These companies have strong distribution networks and brand recognition in Japan. However, local small online retailers are growing fast by offering niche personalized styles and one-stop shopping experiences for consumers.

*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it