by The electric grill market comprises grills that are powered by electricity and provide an alternative way of grilling without relying on gas or charcoal. Electric grills are gaining popularity due to their ease of use, easy clean up, and ability to grill indoors. They also offer more flexibility and control over temperature compared to gas or charcoal grills.
The global Electric Grill Market is estimated to be valued at US$ 4.53 Bn in 2023 and is expected to exhibit a CAGR of 7.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
One of the key trends in the electric grill market is the growing popularity of compact and portable electric grills. With hectic lifestyles, consumers prefer grills that are small, lightweight and can be easily carried outdoors for camping, picnic, or tailgating events. Manufacturers are focusing on developing innovative compact designs that offer the perfect grill for outdoor activities without taking up much space. Furthermore, growing health consciousness has boosted demand for grills that allow controlling cooking temperature and preventing overcooking of meals. This has driven innovations in thermostat controlled electric grills for accurate temperature monitoring. Additionally, smart grill technologies with WiFi and Bluetooth connectivity integrated for remote monitoring and control using smart devices have gathered steam in recent years.
SWOT Analysis
Strength: Electric grills are very easy to use and don’t require any fuel or charcoal briquettes. They also provide consistent and adjustable temperature control.
Weakness: Electric grills have a limited cooking area compared to gas or charcoal grills. They also take longer to preheat than gas grills.
Opportunity: Growing health consciousness among consumers is increasing the demand for grilling. Electric grills help to avoid smoke and are a healthier option for grilling.
Threats: Gas grills are increasingly becoming popular due to their faster cooking abilities. Changing consumer preferences can shift demand towards alternative grilling options.
Key Takeaways
The global Electric Grill Market Share is expected to witness high growth, exhibiting a CAGR of 7.9% over the forecast period, due to increasing health consciousness among consumers. Electric grills help avoid direct exposure to smoke and are a healthier option for grilling meat and vegetables at home.
Regional analysis: North America dominates the global electric grill market currently. The USA enjoys the largest market share in the world due to growing outdoor cooking trend. Asia Pacific is expected to be the fastest growing market during the forecast period with countries like China and Japan heavily investing in product development.
Key players operating in the Electric Grill market are Weber, Coleman, George Foreman, Traeger, Masterbuilt, Green Mountain Grills, Char-Broil, Kenyon, Camp Chef, Blackstone, Hamilton Beach, TEC, Excelvan, Zojirushi, Delonghi, Brentwood, Fuego, PowerXL, Elite Platinum, Cuisinart. Weber and Coleman capture over 35% of the global market share due to wide product portfolio and strong brand recognition worldwide. New players are focusing on product innovation and marketing to compete with established brands.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
