by The global Low-Calorie Food Market is estimated to be valued at US$11.3 billion in 2021 and is expected to exhibit a CAGR of 6.1% over the forecast period (2022-2030), as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Low-calorie foods are products that contain fewer calories compared to regular food items. These products are designed for individuals who are looking to manage their weight or reduce their calorie intake. The increasing health consciousness among consumers, coupled with rising obesity concerns, is driving the demand for low-calorie food products. These products offer various advantages, such as aiding in weight management, reducing the risk of chronic diseases, and promoting overall health and well-being.
Market Key Trends:
One key trend in the low-calorie food market is the growing demand for natural and organic low-calorie food products. Consumers are becoming increasingly aware of the harmful effects of artificial ingredients and preservatives, leading to a shift towards healthier and natural food options. Key players in the market are focusing on developing and launching low-calorie food products that are made from natural and organic ingredients. This trend is expected to drive market growth as consumers prioritize health and sustainability in their purchasing decisions.
Porter’s Analysis:
Threat of new entrants: The low-calorie food market is expected to witness a moderate threat of new entrants. While there may be some barriers to entry, such as brand loyalty and strong distribution networks of existing players, the growing health consciousness among consumers and the increasing demand for low-calorie food products may attract new entrants to the market.
Bargaining power of buyers: The bargaining power of buyers in the low-calorie food market is moderate. While buyers have the power to choose from a variety of low-calorie food products available in the market, they may be limited by the brand loyalty and marketing efforts of established players. However, with the increasing availability of low-calorie food options and the rise of e-commerce platforms, buyers have a wider range of choices, giving them some leverage in price negotiations.
Bargaining power of suppliers: The bargaining power of suppliers in the low-calorie food market is relatively low. This is mainly due to the large number of suppliers available in the market, providing a wide range of raw materials and ingredients for low-calorie food products. Additionally, the low-switching costs for buyers and the presence of multiple suppliers reduce the supplier’s bargaining power.
Threat of new substitutes: The threat of new substitutes in the low-calorie food market is moderate. While there may be alternative options available for consumers in terms of diet plans and natural weight loss methods, the convenience and taste offered by low-calorie food products make them a popular choice. However, the market could face increased competition from alternative products or emerging trends in the health and wellness industry.
Competitive rivalry: The low-calorie food market experiences intense competitive rivalry among key players. Established companies like PepsiCo, Nestle, and Coca-Cola dominate the market with their wide range of low-calorie food and beverage products. The competitive landscape is fueled by constant product innovation, aggressive marketing strategies, and extensive distribution networks. Smaller players in the market need to differentiate themselves by offering unique product features or targeting niche market segments to gain a competitive edge.
Key Takeaways:
The global Low-Calorie Food Market Share is expected to witness high growth, exhibiting a CAGR of 6.1% over the forecast period of 2022-2030. This growth can be attributed to the increasing health consciousness among consumers, a rising prevalence of lifestyle diseases, and a shift towards healthier eating habits.
In terms of regional analysis, North America is expected to be the fastest-growing and dominating region in the low-calorie food market. This can be attributed to the high obesity rates, increasing consumer awareness about health and wellness, and the presence of key players in the region.
Key players operating in the low-calorie food market include PepsiCo Inc., Nestle SA, The Coca-Cola Company, Groupe Danone, Abbott Laboratories, Bernard Food Industries Inc., Zydus Wellness Ltd., Dr. Pepper Snapple Group Inc., McNeil Nutritionals LLC, Cargill Incorporated, and Ajinomoto Co. Inc. These key players hold a significant market share and are focused on product innovation, partnerships, and mergers and acquisitions to maintain their competitive position.
In conclusion, the low-calorie food market is projected to experience significant growth due to increasing health consciousness and the demand for healthier food options. The market is characterized by intense competition among key players, and regional analysis indicates North America as the fastest-growing market. Key players in the market are continuously introducing innovative products and leveraging strategic partnerships to gain a competitive advantage.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
