May 18, 2024
Low-Calorie Food Market

The Global Low-Calorie Food Market Is Estimated To Propelled By Increasing Health Awareness Among Consumers

Low-calorie food products provide fewer calories while maintaining taste, texture and other attributes of regular food products. They are popular among health-conscious consumers looking to manage their weight and stay fit. The global low-calorie food market offers a variety of options such as beverages, dairy products, bakery products, confectionery products and savory snacks among others. With growing obesity rates and associated health risks, low-calorie food is becoming an important part of everyday diet for many.

The global low-calorie food market is estimated to be valued at US$12.72 billion in 2023 and is expected to exhibit a CAGR of 6.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

With increasing focus on health and fitness, consumers are adopting preventive healthcare approach and consciously reducing calories intake. The growing health awareness has propelled the demand for low-calorie food and beverages. As per recent studies, over 50% of global population tries to control their calorie consumption, driving more product innovations catering to this trend. Leading food companies are launching varied low-calorie food offerings to capture this growing consumer segment.

SWOT Analysis

Strength: The low-calorie food market is driven by rising health consciousness among consumers and growing preference for healthy snacking options. This is encouraging many food & beverage brands to launch low-calorie variants.
Weakness: Manufacturing low-calorie variants without compromising on taste is a challenge for food companies. This requires intensive R&D investments and use of artificial sweeteners.
Opportunity: Development of low-calorie versions of popular snack foods and beverages presents an opportunity to attract more health-conscious consumers. The expanding base of diet-conscious middle class globally augurs well.
Threats: Stringent regulations governing use of artificial sweeteners and labeling in some countries could increase compliance costs. Additionally, fluctuating prices of raw materials is a concern.

Key Takeaways

The global Low-Calorie Food Market Growth is expected to witness high growth over the forecast period of 2023 to 2030. The global low-calorie food market is estimated to be valued at US$12.72 billion in 2023 and is expected to exhibit a CAGR of 6.1% over the forecast period 2023 to 2030.

North America currently dominates due to rising obesity levels and proactive steps taken by food brands and government agencies to promote healthy eating. However, Asia Pacific is anticipated to emerge as the fastest growing regional market bolstered by growing health awareness triggered by expanding urban population and rising incomes in countries like India and China.

Key players operating in the low-calorie food market are PepsiCo, Inc., Nestle SA, The Coca-Cola Company, Groupe Danone, Abbott Laboratories, Bernard Food Industries, Inc, Zydus Wellness Ltd., Dr. Pepper Snapple Group Inc., McNeil Nutritionals LLC, Cargill, Incorporated, and Ajinomoto Co., Inc. These companies have strengthened their product portfolios through new launches and acquisitions. They are actively investing in R&D for developing low-calorie formulations of snacks and beverages that appeal to a wide customer base.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it