by OpenAI, the creator of ChatGPT, has introduced Sora, a groundbreaking tool in generative artificial intelligence. Sora is designed to generate short videos instantly in response to written commands, marking a significant advancement in AI technology. While similar text-to-video generators have been developed by companies like Google, Meta, and Runway ML, OpenAI’s Sora is gaining attention for the exceptional quality of videos it produces.
The debut of Sora was met with astonishment as CEO Sam Altman showcased the tool’s capabilities by creating compelling videos based on prompts submitted by social media users. For instance, a request for an instructional cooking session for homemade gnocchi in a rustic Tuscan kitchen was quickly brought to life through a realistic video response from Sora, leaving viewers impressed.
Despite generating excitement, Sora is currently not available to the public, and OpenAI has not disclosed specific details regarding its development. The company is known for its use of copyrighted material to train AI models, leading to legal disputes with authors and news organizations. With Sora, the sources of imagery and video content used for training remain undisclosed, although OpenAI collaborates with The Associated Press for licensing text news archives.
In preparation for the eventual release of Sora, OpenAI is actively engaging with various stakeholders, including artists, policymakers, and domain experts. The company aims to address potential ethical and societal concerns surrounding the use of AI-generated content. Initiatives such as partnering with red teamers, who specialize in detecting misinformation and biased content, demonstrate OpenAI’s commitment to ensuring responsible deployment of the new tool.
OpenAI has highlighted the importance of developing detection tools to identify content created by Sora. By incorporating functionalities like a detection classifier, the company aims to safeguard against the spread of misleading information through AI-generated videos. As OpenAI navigates the complexities of AI ethics, it emphasizes collaboration with experts and stakeholders to promote transparency and accountability in its technology.
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1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
