by Pressure labels are self-adhesive labels which are applied on various surfaces by using pressure-sensitive adhesives. They are ideal for commercial applications such as product labels, tags, promotional labels, and security labels among others. They are available in various materials including paper, polyester, vinyl, and polyolefin which provide versatility and flexibility for various applications. Their key advantages include durability, resistance to water and impacts, easy application, repositionability before final adhesion, and compatibility with any surface. Major end-users include food & beverages, pharmaceuticals, personal care, industrial goods, and retail sectors.
The global pressure labels market is estimated to be valued at US$ 41.56 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The pressure labels market is expected to be flourished by continuous technological advancements in labelling industry. Technological advancements have enabled manufacturers to develop advanced labels with enhanced features. For instance, RFID-enabled pressure sensitive labels provide real-time tracking of goods throughout the supply chain. They also offer benefits of enhanced product security and inventory management. Similarly, digital printing technology has allowed manufacturers to produce customized pressure labels with variable data printing of product information. This has increased brand promotion through unique and personalized labels. Another major driver for the market is growing demand for sustainable and recyclable labelling solutions. Biodegradable materials such as paper and compostable films are increasingly being used to manufacture pressure labels. This is expected to support green initiatives and reduce environmental footprint of labelling. Overall, the market is projected to witness lucrative growth opportunities with ongoing enhancement in label functionalities and adoption of eco-friendly labelling alternatives.
Segment Analysis
The pressure labels market can be segmented into facestock material, adhesive type, printing technology, end use industry and region. Based on facestock material, the paper segment dominates the market as it is cost effective and widely used for labeling various products. Adhesive-wise, the permanent adhesive segment has the highest share since these labels do not peel or detach easily from the surface.
PEST Analysis
Political: Regulations regarding use of different adhesives and printing inks impact the market.
Economic: Rising disposable incomes increases spending on packaged goods boosting demand.
Social: Growing branding and promotion activities by companies aid growth.
Technological: Developments in printing technologies like digital printing increases application areas.
Key Takeaways
The global Pressure Labels Market is estimated to be valued at US$ 41.56 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030.
The global Pressure Labels Market Share is expected to witness high growth over the forecast period. Asia Pacific region currently dominates the market and is expected to maintain its lead with countries like China and India driving demand.
Key players operating in the pressure labels market are GlaxoSmithKline plc, Sanofi S.A., Pfizer Inc., Merck & Co. Inc., Novartis AG, Johnson & Johnson, Eisai Co. Ltd, Takeda Pharmaceuticals.
Key players focus on expanding their product portfolios and strengthening distribution networks especially in emerging markets. Strategic partnerships and mergers and acquisitions remain common in the industry to enhance geographic footprints.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
