by Printed signage involves various print media that are used to provide information, direction, or branding for businesses and organizations. Signage plays an important role in marketing and promoting brands, as well as navigation and wayfinding for both indoor and outdoor environments. Popular types of printed signage include banners, signs, posters, stickers, and vehicle/fleet graphics. With the growing focus on branding and visual communication, printed signage has become a cost-effective marketing tool for small and large businesses alike. Signage helps establish brand recognition and recall while catering targeted messages to customers in public spaces. The ease of production and installation of printed signs allows for frequent updates of marketing campaigns and messages.
The global Printed Signage Market is estimated to be valued at US$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key Trends:
One of the key trends in the printed signage market is the increasing demand for variable data printing (VDP). VDP technology allows for customization and personalization of signage content. Using digital printing methods and databases, VDP makes it possible to print unique information or messages on individual signs. This helps engage targeted audiences more effectively. For example, signage with names, locations, or purchase histories of customers printed individually gains more attention. Variable data printing is enabling more personalized and relevant signage across industries like retail, hospitality, and healthcare among others. The advanced capabilities of VDP are expected to drive higher adoption in the coming years.
Porter’s Analysis
Threat of new entrants: Low. Large investments are needed to establish manufacturing facilities and distribution networks in this market.
Bargaining power of buyers: Moderate. Buyers have moderate bargaining power due to availability of substitutes like digital signage. However, printed signs continue to dominate as an effective marketing medium.
Bargaining power of suppliers: Moderate. A few large players dominate the raw material supply market. Suppliers depend heavily on signage manufacturers for off-take of their materials.
Threat of new substitutes: Moderate. While digital signage is gaining traction, printed signs continue to be an effective medium, especially for small retailers with limited budgets. Transition to substitutes may be gradual.
Competitive rivalry: High. The market is highly fragmented with many local and international players. Price-based competition is intensive.
Key Takeaways
The global Printed Signage Market Share is expected to witness high growth. The global Printed Signage Market is estimated to be valued at US$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030.
Regional analysis comprises the market in North America dominates currently owing to high reliance of businesses on outdoor advertising. The Asia Pacific market is expected to grow at the fastest pace during the forecast period with countries like China and India emerging as major hubs of signage production and consumption.
Key players operating in the printed signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International GmbH, Bayer AG, Elanco. Key players focus on expanding their manufacturing facilities and distribution networks to consolidate presence. Innovation in printing technologies and materials isanother focus area to develop more durable and impactful signage solutions.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
