June 13, 2024
Reusable Sanitary Pads Market

Reusable Sanitary Pads Market Driven by Rising Demand for Eco-friendly and Sustainable Period Care Products

Reusable sanitary pads are menstrual pads that can be reused instead of being disposed after usage. Made using cotton, bamboo, or microfiber fabrics, reusable pads are breathable, absorbent, and environmental friendly as they reduce menstrual waste. The growing awareness about sustainable menstrual products is fueling the demand for reusable pads globally.

The global reusable sanitary pads market is estimated to be valued at US$ 2,297.4 Mn in 2024 and is expected to exhibit a CAGR of 9.8% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the Reusable Sanitary Pads Market are Eco Femme, Fabpad, Rebelle, Saathi, AFRIpads, Naari Cloth Pads, Aisle, PARTY IN MY PANTS, The Brand hannah, THINX, Noraa, Rael, Charlie Banana, Everteen, Redcliffe Hygiene Private Limited, Avni. Eco Femme and Fabpad are prominent reusable pad manufacturers in the market.
The key opportunities in the global reusable sanitary pads market include growing adoption by young women interested in eco-friendly and sustainable products. Reusable pads are comfortable and help save money over long term by reducing repeat purchases of disposable pads.
With rising awareness, the adoption of reusable pads is increasing globally with women across regions looking for green alternatives. North America and Europe currently hold major market share however Asian countries are expected to offer high growth opportunities.

Market Drivers

The major growth driver for reusable sanitary pads market is the rising preference for sustainable menstrual products. Women are increasingly becoming aware of the harmful chemicals used in disposable pads and their contribution to rising menstrual waste. Over 100 billion disposable pads are dumped in landfills every year, creating grave environmental impact. Reusable pads help avoid this issue as they are washable and can be reused. Their eco-friendly nature combined with cost-effectiveness compared to long term use of disposables is fueling market growth.

PEST Analysis

Political: Government regulations play an important role in the reusable sanitary pads market. Regulations related to production, pricing and marketing impact the reusable pads market.
Economic: The rising disposable income and focus on women’s health and hygiene has boosted the demand for reusable pads. The economic growth has increased the spending power of consumers allowing them to spend on premium reusable pads.
Social: Changes in lifestyle and increasing awareness about sustainability and environment-friendly products is fueling the market growth. Reusable pads are promoted as eco-friendly and convenient alternatives to disposable pads.
Technological: Advances in material sciences have improved the absorption capacity and overall performance of reusable pads. Manufacturers are using innovative fabrics like bamboo, cotton and microfiber that are skin-friendly and provide optimal absorption. Online channels have augmented product discovery and accessibility.

Geographical Concentration

The North America reusable sanitary pads market accounted for the largest revenue share in 2024 due to high awareness about sustainability, developed e-commerce industry and women’s hygiene products.

Fastest Growing Region

The Asia Pacific reusable sanitary pads market is projected to register the highest CAGR during the forecast period. Rapid urbanization, increasing disposable incomes, growing women healthcare awareness and rising millennial population are some key factors accelerating the market expansion in Asia Pacific countries like India and China.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research.
2. We have leveraged AI tools to mine information and compile it.