July 24, 2024

Subscription and Recurring Payment Market Propelled by Increasing Digitalization and Adoption of Subscription-Based Models

The Subscription and Recurring Payment Market has seen steady growth in recent years as many companies have transitioned to subscription-based business models to offer their software, services or content. This enables customers to pay smaller, regular fees rather than large one-time payments. Common subscription products in this market include streaming services, online memberships, SaaS applications and more.

The global Subscription and Recurring Payment Market is estimated to be valued at US$ 154.05 Bn in 2023 and is expected to exhibit a CAGR of 18% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends: One of the key trends driving growth in the Subscription and Recurring Payment Market is the increasing digitalization and adoption of subscription-based consumption models across various industries. As more businesses implement digital technologies and shift to recurring revenue streams, the subscription economy has grown considerably. This allows companies to develop strong, recurring customer relationships and achieve steady cash flows. The growing popularity of subscription models for digital content, software applications and other services has propelled demand for subscription and recurring payment solutions that help businesses manage their billing, invoicing and payments efficiently.

Key players: Key players operating in the subscription and recurring payment market are PayPal, Stripe, Square, Recurly, Chargify, Zuora, FattMerchant, Payment Depot, PaymentEvolution, FastSpring, Chargebee, Spreedly, ChargeOver, Chargent, Vindicia, Chargify, Razorpay, Cashfree, CCAvenue, BillDesk. They are focusing on partnerships, integrations and product innovations to capitalize on the high growth prospects offered by this market.

Regional analysis: North America currently dominates the market led by strong adoption of digital payments and recurring subscriptions among consumers and businesses in the US and Canada. Asia Pacific is expected to be the fastest growing regional market driven by population scale opportunities and economic growth in countries like India, China, Indonesia and others.

SWOT Analysis
Strength: The subscription and recurring payment market offers recurring, predictable revenue for businesses through convenient subscription plans for customers. This allows companies to gain loyalty and predictability.
Weakness: Complex integrations with various billing and accounting systems can lead to technical difficulties and compatibility issues. Customers may also forget to cancel subscriptions and end up paying for services they no longer use.
Opportunity: Growing adoption of digital payments and e-commerce provides an opportunity for subscription services across more industries like online education, media streaming, cloud services etc. Emerging markets also offer significant growth potential.
Threats: Economic downturns may force customers to cancel subscriptions and reduce discretionary spending. Competition from other payment solutions and disruption from new entrants can pose challenges.

Key Takeaways

The global Subscription and Recurring Payment Market is expected to witness high growth over the forecast period supported by rising digital commerce and preference for convenient subscription models.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it