Bath bombs are solid blocks made using baking soda, essential oils, and citric acid. When dropped in water, they fizz and dissolve releasing aromatic bubbles. Bath bombs are extensively used for aromatherapy and help alleviate stress, insomnia, body pain, and impart a feeling of relaxation. The growing awareness about the health benefits associated with the use of natural products for self-care is propelling the demand for bath and body products including bath bombs.
The global Bath Bombs Market is estimated to be valued at US$ 138.36 billion in 2023 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing adoption of bath and body products for stress relief is one of the major trends contributing to the growth of the bath bombs market. Using fragrant bath bombs provides aromatherapy which helps induce relaxation and calmness. Scented bath bombs are extensively used as a holistic remedy for reducing stress, anxiety, insomnia, and body pain. The rising work pressure and changing lifestyles have led to increased stress levels among people. As a result, they are looking for natural ways to de-stress through aromatherapy using bath and body products such as bath bombs. This growing awareness about self-care is expected to drive the demand for bath bombs over the forecast period.
Strength: Bath bombs contains ingredients like essential oils, herbs, Dead sea salts etc that have relaxing and moisturizing properties. They are easy to use and provides spa-like experience at home.
Weakness: Some ingredients used in bath bombs like fragrance oils, colors can cause allergic reactions in some users. Improper packaging can lead to breakage.
Opportunity: Growing popularity of organic and natural personal care products provides an opportunity to introduce innovative bomb formulations made with premium ingredients. Increasing demand for self-care products during pandemic also boosts the market.
Threats: Presence of many local players increases competition. Fluctuation in prices of key ingredients like essential oils can impact the production cost.
The global bath bombs market is expected to witness high growth. The global Bath Bombs Market is estimated to be valued at US$ 138.36 billion in 2023 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030.
Regional analysis comprises North America dominates the global bath bombs market currently due to high consumer spending on premium wellness and personal care products. Asia Pacific is expected to grow at the fastest rate during the forecast period driven by rising living standards and growing millennial population in countries like India and China.
Key players analysis comprises Key players operating in the bath bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC.Companies are focusing on innovation by launching new fragrances and formulations made with natural ingredients to cater to evolving consumer preferences for eco-friendly products.