by Greenhouse produce includes crops that are grown using greenhouse farming techniques to regulate climatic conditions like temperature, humidity and light in a partial or fully enclosed structure. Greenhouse farming allows cultivation of vegetables and fruits throughout the year without adverse weather conditions. The growing demand for organic and pesticide-free foods has prompted many farmers to adopt greenhouse cultivation methods.
The global Greenhouse Produce Market is estimated to be valued at US$ 28 Bn in 2023 and is expected to exhibit a CAGR of 9.9% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
The growing demand for organic foods free from chemicals among health-conscious consumers has significantly boosted greenhouse produce farming. Organic foods are perceived to offer added nutritional and health benefits over conventionally grown foods. Greenhouse cultivation allows the precise regulation of growing conditions required for organic farming without the use of pesticides and fertilizers. This has encouraged many farmers to adopt greenhouse techniques to meet the rising demand for organic fruits and vegetables.
SWOT Analysis
Strength: The greenhouse produce market offers a controlled environment for growing crops which increases yields and allows year-round production. This protects crops from harsh weather conditions and pests.
Weakness: High initial investments are required to set up greenhouses and maintain controlled farming conditions. Greenhouse farming also has high operating costs due to costs of equipment, utilities, and labor.
Opportunity: Growing consumer demand for organic, pesticide-free foods provides an opportunity to expand greenhouse farming of organic vegetables and fruits. There is also a chance to tap emerging markets in Asia and South America.
Threats: Threats include climate change-inducing extreme weather events which can damage greenhouse infrastructure. Volatility in raw material prices also poses risks. Stricter environmental regulations around energy usage could increase compliance costs.
Key Takeaways
The global Greenhouse Produce Market Share is expected to witness high growth over the forecast period supported by increasing year-round demand for fresh fruits and vegetables. The market size is projected to reach US$ 28 billion by 2023, growing at a CAGR of 9.9% between 2023 and 2030.
Regional analysis comprises Asia Pacific dominates the greenhouse produce market currently supported by large-scale commercial farming in China and Japan. The Asian market is expected to further accelerate due to rising incomes, growing awareness about health benefits of organic foods, and expansion of hypermarkets and supermarkets. Europe is another major regional market led by strong greenhouse farming in the Netherlands, Spain and Italy catering to the EU market.
Key players operating in the greenhouse produce market are Sotrafa, Berry Global, Netafim, Certhon, Richel Group SA, Stuppy Greenhouse, Logiqs B.V., Argus Control Systems Ltd., Poly-Tex, Inc., The Glasshouse Company, Luiten Greenhouses BV, and Agra Tech, Inc. Major players are focusing on investments in automation and integrated fertigation systems to optimize yields and maximize profits. Partnerships are also seen across the supply chain to better handle logistics and meet demand.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
