July 19, 2024
Salt Substitutes Market

The Global Salt Substitutes Market Is Estimated To Propelled By Rising Health Consciousness Among Consumers

The global salt substitutes market plays an important role in providing healthier alternatives to regular table salt. Salt substitutes contain substantial amount of potassium chloride which is considered to be a better alternative to sodium chloride for people suffering from hypertension and heart related conditions. Demand for healthier food options free from sodium has increased exponentially over the years due to rising health awareness among consumers.

The global salt substitutes market is estimated to be valued at US$ 1.41 Mn  in 2024 and is expected to exhibit a CAGR of 7.7%  over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends

Rising health consciousness among consumers regarding sodium intake has boosted the demand for sodium-free and low-sodium food products in the recent years. As per studies conducted by WHO, reducing sodium intake to less than 2000mg per day can significantly reduce blood pressure even in people who are sensitive to salt. This has encouraged food brands and processed food manufacturers to lower sodium content of their products and offer salt substitute options to enhance taste without sodium. The trend is expected to continue and positively influence growth of the global salt substitutes market over the forecast period.

SWOT Analysis

Strength: Salt substitutes offer healthier options for consumers seeking to reduce their salt intake. They contain little to no sodium but retain the savory taste of salt.

Weakness: Salt substitutes may have an inferior taste compared to regular table salt. Some contain potassium chloride which can leave a bitter aftertaste. The body also prefers sodium to potassium.

Opportunity: Rising health consciousness is driving demand for products with less sodium. Population-wide reduction in salt consumption is recommended to lower blood pressure and risk of heart disease and stroke.

Threats: Stricter regulatory guidelines around salt limits in packaged and restaurant foods could negatively impact full-sodium salt producers. Consumer taste preferences for salty foods also present an adoption challenge.

Key Takeaways

The global Salt Substitutes market Growth  is expected to witness high growth over the forecast period driven by growing health concerns around excessive salt intake. The global salt substitutes market is estimated to be valued at US$ 1.41 Mn  in 2024 and is expected to exhibit a CAGR of 7.7%  over the forecast period 2024 to 2031.

The Asia Pacific region currently dominates the market owing to large population bases and rising disposable incomes in countries like India and China. Factors such as rising health awareness, increasing obesity rates, growing middle class and willingness to pay for healthy substitutes are driving higher consumption.

Key players: Key players operating in the salt substitutes market are McKenzie’s Foods, Diamond Crystal Brands, Mrs. Dash, Ajinomoto, Cargill, Incorporated. These companies are focused on new product development and partnerships to capture more market share. For example, McKenzie’s Foods reformulated its products to leave less of a bitter aftertaste while retaining savory taste.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it