Womens swimwear are clothing designed for women to be worn while swimming or engaging in water-based activities. Commonly worn variants include one-piece or tank suits, bikinis, or trikinis. They are usually made from synthetic textiles like polyester, nylon, spandex, rubber for flexibility and quick-drying properties or natural fabrics like wool, linen, and bamboo. Of late, there has been a growing preference for eco-friendly fabrics such as recycled nylon and polyester, which are either made from recycled plastic bottles or industry waste, in womens swimwear due to rising concerns over plastic pollution in oceans.
The global Womens Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024-2030, as highlighted in a new report published by Coherent Market Insights.
Growing preference for eco-friendly fabrics: As mentioned in the heading, growing concerns regarding plastic pollution has motivated consumers to opt for more sustainable fabric options like recycled polyesters and nylons in womens swimwear. This opens up new opportunities for manufacturers focusing on eco-friendly materials.
Urbanization and rising spending on travel and recreation: Urban population has higher disposable incomes allowing them to spend more on luxury and recreational activities like swimming, water sports, and beach vacations. This drives the demand for designer and premium swimwear products.
The global womens swimwear market is dominated by the bikini segment which holds around 32% of the market share. Bikinis are the most popular and best selling swimwear attire among women due to their style and design. They provide maximum exposure while being functional for water activities like swimming, surfing etc. One pieces segment holds the second largest share and is preferred by many due to coverage and support they provide.
Political: There are no significant political risks affecting the womens swimwear market.
Economic: Rising incomes and spending power of women is driving growth of the market. Higher discretionary spending on fashion and lifestyle products supports sales.
Social: Changing fashion trends and increased participation of women in water sports is propelling the market. People are more open towards different swimwear styles now.
Technological: Innovation in fabric and design technologies allows manufacturers to launched improved products. Use of quick drying and ultraviolet protection fabrics is gaining traction.
The global Womens Swimwear Market Demand is expected to witness high growth supported by rising participation in water sports and beach activities. The global womens swimwear market is estimated to be valued at US$ 9058.77 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024-2030.
The North American region dominates currently attributable to developed economies and warmer climatic conditions favouring water activities.
Key players operating in the womens swimwear market are Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. Innovation in fabric textures and styles is allowing market leaders to strengthen their product portfolios and market presence. The demand for eco-friendly swimwear made from recycled materials is on the rise globally.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it