The digital pregnancy test kits market has witnessed significant growth in recent years owing to the various advantages it offers over traditional pregnancy strips. Digital pregnancy test kits provide early and accurate pregnancy detection within a week of conception by measuring the hCG level in urine through a digital readout on a display screen. The convenience of a clear yes or no result without guesswork, and sometimes even an estimate of weeks since conception has boosted customer preference for these digital variants. With women seeking early confirmation of pregnancy status to schedule prenatal care, and plan dietary or other lifestyle changes, the demand for highly sensitive tests that can provide results as early as the first day of a missed period has increased tremendously.
The global Digital Pregnancy Test Kits Market is estimated to be valued at US$ 385.61 Mn in 2023 and is expected to exhibit a CAGR of 11.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
The growing adoption of mobile applications for early pregnancy detection is one of the key trends observed in the digital pregnancy test kits market. Various apps available on both iOS and Android platforms can help track cycles, interpret ovulation tests and pregnancy signs and symptoms, and estimate fertile periods based on menstrual cycle tracking. Some apps even allow users to connect a Bluetooth enabled digital pregnancy test to record the results directly through the app for easy record keeping and sharing with healthcare providers if needed. The gamified nature of some mobile apps and community features are further fueling their popularity amongst younger consumers looking for a digital pregnancy testing solution. As digital connectivity increases globally, manufacturers are expected to integrate more product-app synergies to enhance the overall customer experience and build brand loyalty in the coming years.
Threat of new entrants: The threat of new entrants in the digital pregnancy test kits market is low as it requires high investment and established distribution channels.
Bargaining power of buyers: The bargaining power of buyers is moderate as there are many established brands providing digital pregnancy test kits at competitive prices.
Bargaining power of suppliers: The bargaining power of suppliers is low due to the presence of many suppliers providing raw materials required for manufacturing digital pregnancy test kits.
Threat of new substitutes: The threat of new substitutes is low as there are limited substitutes available for digital pregnancy test kits that provide accurate and early pregnancy detection.
Competitive rivalry: The competitive rivalry in the market is high as the key players compete based on product features, pricing, and marketing strategies.
The global Digital Pregnancy Test Kits Market Demand is expected to witness high growth over the forecast period. North America is expected to hold the largest share in the digital pregnancy test kits market owing to the increasing awareness regarding early pregnancy testing in the region.
Regional analysis: North America is expected to dominate the global digital pregnancy test kits market during the forecast period. This is attributed to the presence of major players and rising awareness regarding early pregnancy detection in the region.
Key players operating in the digital pregnancy test kits market are Nike, Adidas, New Balance, Puma, Asics, Skechers, Vans, Converse, Sperry, Crocs, Timberland, Clarks, ECCO, Wolverine Worldwide, Deckers Brands, Aldo Group, Genesco, Steve Madden, Caleres, and GEOX.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it