March 5, 2024
Wearable Technology Market

Wearable Technology Market Propelled by Fitness Tracking

Wearable technology refers to electronic devices that can be worn as accessories, embedded in clothing, implanted in the user’s body or even tattooed on the skin. Examples include smartwatches, fitness trackers, smart eyewear, head-mounted displays, etc. These devices offer advantages like real-time health monitoring, tracking of physical activities and vital signs, enhanced communication and seamless connectivity with other devices. The growing awareness about health and fitness is driving the demand for wearables that track steps, calories burned, heart rate, sleep patterns and various other fitness metrics.

The Global Wearable Technology Market Size is estimated to be valued at US$ 165.25 Bn in 2024 and is expected to exhibit a CAGR of 9.1% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Fitness tracking has emerged as one of the major trends in the wearable technology market. Growing health consciousness has boosted the adoption of smart devices that continuously monitor physical activities and provide insights on improving fitness levels. Various wrist wearables come equipped with advanced sensors that accurately track steps taken, calories burned, distance covered, real-time heart rate and quality of sleep. This data is stored and analyzed to give a holistic picture of the user’s fitness routine. Customized reports and dietary recommendations help users achieve their health goals in an efficient manner. Growing dependence on wearables for fitness tracking is expected to significantly drive the wearable technology market over the forecast period.

SWOT Analysis

Strength: Wearable technology enables constant health monitoring which allows users to track activities, sleep patterns etc. This helps maintain fitness and wellness.
Weakness: Data privacy and security concerns regarding sensitive health data stored by wearable devices. Devices may also have limited battery life.
Opportunity: Growing aging population and rising health awareness is driving demand for remote patient monitoring solutions using wearables. Expanding application areas in healthcare, fitness and sports also provide opportunities.
Threats: Stiff competition from established tech giants as well as startups. Rapid changes in technology may make some devices obsolete quickly.

Key Takeaways

The global wearable technology market is expected to witness high growth.

Regional analysis: North America region currently dominates the market followed by Europe. Asia Pacific region is expected to witness fastest growth due to rising health awareness and disposable incomes in developing countries.

Key players operating in the wearable technology market are GlaxoSmithKline PLC, Baxter International Inc., and Amgen Inc. The market is expected grow at a CAGR of 9.1% during the forecast period of 2024 to 2031. The market size for 2024 is estimated to be US$ 165.25 Billion. Wearable devices are gaining popularity rapidly for health and fitness applications. Technological advancements are also expanding application areas beyond healthcare and into areas like augmented reality, logistics and more.

*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it