The women health apps enable women to track their menstrual cycles, monitor fertility signs, log symptoms, and stay up-to-date on health and wellness topics specifically relevant to them. These apps help women gain a better understanding of their bodies and cycles to make informed choices about family planning, contraception and more.
The global Women Health App Market is estimated to be valued at US$ 3.14 Billion in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
Increasing awareness about women’s health through various campaigns and initiatives by women health organizations has resulted in growing adoption of women health apps in recent years. These apps provide personalize period, fertility and symptom tracking features to help women optimize their routine. They offer customization as per individual cycles and changes notified through regular notifications and alerts. Various features like mood and symptom logging, birth control reminders, ovulation and period calendars make women health apps very useful health monitoring tools.
Strength: Women health apps offer confidential and easy access to health related information for women. They provide tracking and management tools for menstrual cycles, fertility, pregnancy, and other women’s health issues.
Weakness: Privacy and security of sensitive user data stored in these apps is a major concern. Many apps do not have robust security measures and user data could potentially be stolen or misused.
Opportunity: Increasing awareness about women’s healthcare and growing preference for self-care and remote healthcare services present an opportunity for growth. Rural and underserved areas can also benefit from these apps where access to physicians is limited.
Threats: Strict regulations around data privacy and security could increase compliance costs. Entry of new startups with novel technologies may cause competition. Users may switch to other similar apps if privacy issues arise.
The global Women Health App Market Share is expected to witness high growth. Rising health concerns among women and growing focus on prevention and wellness is driving the demand for women health apps. The market stands at US$ 3.14 Bn in 2024 and is projected to reach over US$ 5 Bn by 2030, exhibiting a CAGR of around 6.9% during the forecast period.
Regional analysis: North America dominates the global market currently due to technology advancements and high smartphone penetration in the region. Asia Pacific is expected to grow at the fastest pace during the forecast period supported by increasing awareness, growing women health issues, and rapid adoption of digital health solutions in densely populated countries like India and China.
Key players operating in the Women Health App market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc., New England Biolabs, Inc., Takara Bio Inc., Bio-Rad Laboratories, Inc., GenScript Biotech Corporation. The players are focusing on product innovation and leveraging new technologies like AI, blockchain, and telehealth to expand functionality and enhance user experience. Strategic collaborations with healthcare providers and patient communities is another area of focus.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it