June 13, 2024
Digitally Printed Wallpaper Market

Expanding Horizons: The Rise of Digitally Printed Wallpaper Market

The digitally printed wallpaper market has gained significant traction over the past few years due to the advantages of digital printing over traditional printing methods. Digitally printed wallpapers provide high-resolution images, extensive design options, and are eco-friendly as they reduce paper waste. They allow for precise reproductions of textures and complex patterns. Digital printing permits personalized designs and small production runs.

The Global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031..

The global expansion of the Digitally Printed Wallpaper Market Size has been accelerated by rapid growth in emerging economies. Asia Pacific especially China and India are expected to be lucrative markets. Rapid infrastructure development, westernization trends, and demand for interior design upgrades are driving the APAC market.

Key Takeaways

Key players operating in the digitally printed wallpaper market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd.

European countries are also likely to sustain high demand over the forecast period.Key opportunities in the market include opportunities in the residential and non-residential construction sectors. Rapid urbanization and rising disposable incomes are fueling renovation and remodeling activities worldwide. Growing online sales and customization options offered by digital printing are also opening new avenues.

Market drivers

The main driver for the Digitally Printed Wallpaper Market Size is the increased focus on home decor, interior designing, and renovation activities globally. Rapid urbanization has fueled the trend of nuclear families seeking aesthetically appealing homes. Digitally printed wallpapers have thus emerged as a popular interior choice due to their high quality, versatile designs, and affordability compared to traditional options. Growing awareness about green building concepts is also propelling the product’s market growth.

PEST Analysis

Political: Regulations around digitally printed wallpaper impact the market. For ex.- rules around usage of certain materials or inks affect production.

Economic: Economic growth influences home decoration spending. During high growth, demand rises as more homes are decorated or renovated. In downturns, demand may reduce as budgets are cut.

Social: Changing aesthetics and tastes drive new designs. Wallpaper reflects lifestyle trends and popularity of certain looks/colours/patterns impacts popularity of different designs.

Technological: advances like wider print formats, higher resolution printing and new inks allow for more realistic designs and murals. Printing innovations help reduce costs and expand customization options available to consumers.

The North American region represents the largest market for digitally printed wallpaper in terms of value currently. Rapid growth in residential construction coupled with strong economic growth in the US and Canada supports high spending on home decor in the region.

The Asia Pacific region is anticipated to witness the fastest growth over the forecast period driven by increasing spending power of expanding middle class population in countries such as China and India. Rising number of modern residential and commercial projects in densely populated countries provides abundant opportunities.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it