by Digitally printed wallpaper uses advanced digital printing technology that allows for unique and customized designs with high image resolution and accuracy. They provide enhanced aesthetics for interior spaces with creative patterns, textures and themes that revamp the look of walls. The wallpapers can be customized to users’ preferences and tastes on-demand, helping them express individuality. This advantage over conventional wallpapers has led to increased demand from residential and commercial sectors looking to create statement walls. The digital technology also enables on-trend designs and efficient production at scale, facilitating rapid product development.
The global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Billion in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Digitally Printed Wallpaper Market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd.
Key opportunities: Growing popularity of Digitally Printed Wallpaper Market Size , trend of matching wallpapers to interior décor themes, and demand for budget-friendly solutions are fueling market opportunities.
Global expansion: Leading players are expanding through strategic partnerships, collaborations, and overseas acquisitions to strengthen global footprint. New production facilities are enhancing accessibility across worldwide markets.
Market drivers: The increasing demand for unique and custom designs, availability of a wide range of patterns, colors and textures, enhanced aesthetics offered, easy customization as per customer tastes, rapid product development, and efficient mass production are driving the growth globally.
PEST Analysis
Political: The market is positively impacted by supportive initiatives and policies for interior decoration and construction industry by governments.
Economic: Growth of the global economy and rise in disposable incomes leads to higher spends on home interiors, positively impacting demand.
Social: Changing lifestyle trends and increasing preference for customized and aesthetically appealing interiors drives the market.
Technological: Advancements in Digitally Printed Wallpaper Market Size allow for mass customization and new design possibilities, spurring demand. Improved durability and other features also attract consumers.
The market in terms of value is mostly concentrated in regions with high construction activity and consumer spends such as North America and Europe. Asia Pacific is also a major regional market due to the thriving construction industry and real estate sector in countries like China and India.
Latin America is expected to be the fastest growing regional market for digitally printed wallpaper between 2024 to 2031. This can be attributed to increasing infrastructure investments, real estate development projects, and rising disposable incomes in major economies of the region such as Brazil and Mexico boosting demand.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
