July 18, 2024

Feminine Hygiene Products Market Propelled By Rising Awareness About Feminine Hygiene

Feminine hygiene products such as sanitary pads, tampons, menstrual cups, and panty liners absorb or collect menstrual blood from the vagina. They provide comfort, hygiene, and discreetness during menstruation. Rising societal awareness and normalization of discussions regarding feminine hygiene and period care have brought menstrual and reproductive health to the mainstream discourse. This has increased the adoption of hygienic period products over the decades. The global Feminine Hygiene Products Market is estimated to be valued at US$ 41.71 Bn in 2024 and is expected to exhibit a CAGR of 23.% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
Rising awareness about feminine hygiene has been a major trend driving the growth of the feminine hygiene products market. Societies across the world are progressive in terms of removing the stigma and opening up discussions about menstruation. This has empowered more women to pay attention to their health and hygiene during periods. They are making informed choices about menstrual products rather than relying on unhygienic cloths. Increased penetration of menstrual education in schools and communities is also resulting in higher uptake of sanitary pads, tampons, and cups at a young age. It is estimated that markets with higher societal acceptance of menstruation exhibit over 25% higher sales of hygienic period products. This key trend is expected to sustain the momentum of the feminine hygiene products market over the forecast period.

SWOT Analysis
Strength: Feminine hygiene products provide protection and confidence to women during their menstrual period. They help improve hygiene.
Weakness: Due to stigma associated with periods in some cultures, sales may be impacted negatively. Certain products can cause irritation to sensitive skin.
Opportunity: Growing awareness about feminine hygiene and increasing disposeable incomes in developing nations present new market opportunities. Innovation in terms of products, absorbeny and comfort level expands business opportunities.
Threats: Threat of substitution from cloth pads and menstrual cups. Stringent government regulations around raw material used and disposal can increase cost of production.

Key Takeaways
The global feminine hygiene products market demand is expected to witness high growth.

Regional analysis

comprises the Asia Pacific region dominates the feminine hygiene products market Currently occupying over 35% of the total market share. Rising women population and growing awareness about hygiene products is propelling the market growth in Asia Pacific region.

Key players

operating in the feminine hygiene products are Cisco Systems Inc., Extreme Networks Inc., Juniper Networks Inc., VMware Inc., SaltStack Inc., BMC Software Inc., Hewlett Packard Enterprise Development LP, Nuage Networks (Nokia Networks), IBM Corporation, NetBrain Technologies Inc., AppViewX Inc., Micro Focus International PLC, Fujitsu Limited, Arista Network Inc., SolarWinds Inc., Forward Networks Inc. and Network Automation Inc. The prominent players are focusing on mergers and acquisitions to strengthen their market position. For instance, in 2022, Cisco acquired Nyansa to enhance its network analytics capabilities.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it