June 16, 2024
Tattoo Aftercare Products

Tattoo Aftercare Products Industry: Global Tattoo Aftercare Market Ensuring Vibrant and Long-lasting Ink Art

Tattoo Aftercare Products Industry Essentials

Getting a new tattoo is an exciting experience, but taking proper care of your fresh ink is essential to preventing infection and ensuring your tattoo heals properly. Following are some of the most important tattoo aftercare essentials.

Antibacterial Soap

An antibacterial soap is necessary for washing your tattoo during the initial healing stages. Look for soaps that are fragrance and dye-free to avoid any potential irritation. Gently wash your tattoo two times a day and after heavy sweating or swimming. Avoid soaking the tattoo for 2-3 weeks.

Tattoo Gels and Ointments

A tattoo ointment or gel should be applied after every washing to keep the Global Tattoo Aftercare Products and protected. Popular options include A&D ointment, Bepanthen, or Aquaphor. These hydrate the skin and form a protective layer over the tattoo as it heals. Apply a thin layer 2-3 times a day for 1-2 weeks.

Tattoo Protection Films

Some people prefer using plastic wrap or tattoo protection films secured with medical tape instead of an ointment. These transparent films protect the tattoo from bacteria and friction from clothing while it heals. Change the film every 12-24 hours as the tattoo heals.

Unscented Lotion

Once the initial scabbing and flaking stage is over after 1-2 weeks, switch to applying a fragrance-free, unscented lotion to continue moisturizing. Cetaphil, Eucerin, and Aveeno are good options. This prevents itching and keeps the skin supple.


Sterile non-stick pads or bandages are useful for keeping ointments and films in place over the first few days. They also absorb any fluids. Change bandages if they become wet or soiled. Avoid using bandages for too long as they can trap bacteria.

Global Tattoo Aftercare Products Market

The global tattoo aftercare products market was valued at around $325 million in 2020 and is expected to grow at a CAGR of 7% between 2020-2030. Rising tattoo culture popularity, improved technologies, and increasing consumer spending power are driving market growth worldwide.

North America currently dominates the tattoo aftercare products market, accounting for over 30% of global sales, followed by Europe. However, Asia-Pacific is expected to be the fastest growing regional market in the coming years due to rising tattoo trends in countries like China, Japan, India, and South Korea.

Major companies in the global tattoo aftercare product market include H2Ocean, Tattoo Goo, Hustle Butter, Badger Balm, After Inked, TattooMed, and First Aid Beauty. These brands offer a variety of ointments, balms, cleansers, and moisturizers targeted for tattoo healing and long-term care. Private label products from tattoo artists and parlors are also quite popular.

E-commerce has facilitated easier access and awareness regarding tattoo aftercare essentials. Online and direct-to-consumer sales models are anticipated to gain higher popularity. Companies are focusing on natural, vegan, and organic formulations to meet rising consumer demand for cleaner products. Innovation in product formulation, packaging, and branding are key competitive strategies adopted by market players.

Popular Product Types

Here are some popular types of tattoo aftercare products available in the global market:

Tattoo Balms & Ointments

Moisturizing balms and petroleum jelly-based ointments like A&D, Hustle Butter, and Tattoo Goo are most commonly used during the initial 1-2 weeks of healing. They form a protective barrier and keep the area moist.

Tattoo Lotions

Once the scabs fall off, fragrance-free tattoo lotions better suited for long-term use and moisture retention. Cetaphil, Eucerin and Lubriderm are leading brands.

Tattoo Wash & Cleansers

Antibacterial washes remove excess ink, plasma, and dirt without drying the skin. Dr. Bronner’s, H2Ocean and TattooMed brands are popular.

Tattoo Barrier Sprays & Films

Transparent protective sprays and films replace petroleum jelly for their breathability. They safeguard the tattoo without being greasy.

Tattoo Creams & Balms

Thicker balms nourish tattoos months or years later. They hydrate without irritation. Hustle Butter and Badger Balm are top brand

The global tattoo aftercare products industry predominantly includes small businesses run by tattoo artists and parlors. However, the market is gradually consolidating with some brands available online as well as mainstream retailers. Innovation, quality, accessibility, and competitive pricing will determine future leaders in this evolving space. Proper aftercare remains essential for tattoo artwork longevity and satisfaction.

1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it