March 1, 2024
Kombucha Market

The Global Kombucha Market Is Estimated To Propelled By Rising Preference For Healthy Drinks Containing Probiotics

Kombucha is a fermented tea containing probiotics claiming various health benefits such as improved gut health and digestion. The global kombucha market has witnessed increased demand due to rising awareness among consumers regarding the health advantages of probiotics. Kombucha contains antioxidants and acids that support digestion. It also contains acetic acid, gluconic acid and other acids that provide nutritional benefits.

The Global Kombucha Market Size is estimated to be valued at US$ 3.92 billion in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The strong growth in the kombucha market can be attributed to the rising preference for healthy beverages containing probiotics among health-conscious consumers. Kombucha contains various probiotic bacteria and yeasts that promote gut health. With increasing cases of digestive disorders worldwide, consumers are focusing on including prebiotics and probiotics in their diets through foods and beverages. Kombucha has emerged as a popular functional drink for its claims of supporting digestive health. Furthermore, innovation in flavors by key players has increased product attraction. For instance, companies offer kombucha in varieties of fruits including apple, lemon, ginger and more to expand consumer base.

SWOT Analysis

Strength: Kombucha has gained popularity due to its perceived health benefits. Kombucha is believed to boost the immune system and aid in digestion due to probiotics.

Weakness: The efficacy of Kombucha’s purported health benefits are still being researched. Overconsumption of Kombucha can cause side effects like nausea and headaches.

Opportunity: Growing consumer preference for healthy, low-alcohol, and functional beverages presents an opportunity for Kombucha producers to expand their market reach. The untapped potential in emerging economies also offers growth prospects.

Threats: Strict regulation and definitions around the classification of Kombucha as a beverage or supplement poses challenges. Growing preference for other probiotic beverages is also a threat.

Key Takeaways

The global kombucha market is expected to witness high growth. The market size is projected to grow from US$ 3.92 billion in 2024 to US$ 7.32 billion by 2031, registering a CAGR of 6.2% during the forecast period.

North America currently dominates the kombucha market, accounting for approximately 40% market share in 2024. Factors such as increasing health consciousness and recognition of kombucha’s associated benefits are driving high demand. The Asia Pacific region is expected to witness the fastest growth during the forecast period. Countries like China, India, Japan and Australia are major contributors to the region’s growth. Growing middle-class population, rising disposable incomes, and increasing awareness about healthy drinks are fueling kombucha market expansion across Asia Pacific.

Key players operating in the kombucha market are Vinci, Bouygues, Grupo ACS, Hochtief, Balfour Beatty, Laing O’Rourke, Bechtel, Kiewit, HOCHTIEF, and Skanska. These players are focusing on capacity expansion, product launches and partnerships to strengthen their market position. For instance, in 2022 HOCHTIEF partnered with Anthropic to launch an AI-based product to improve construction quality assurance.

*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it