Washable finger paints are non-toxic paints that can be easily washed off from skin and clothes. They are a fun and engaging art material for preschoolers and toddlers to explore creativity through hands-on experience. Finger paints help in the development of fine motor skills in young children. It allows preschoolers to freely express themselves without limitations of tools like brushes. The global Washable Finger Paint Market is estimated to be valued at US$ 2,363.3 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increased popularity of finger paints among preschools and daycare centers has been a key trend governing the growth of the washable finger paint market. Many preschools and daycare programs have incorporated finger painting as part of their early childhood developmental activities. According to a survey, over 70% of preschools in North America employ finger painting sessions on a weekly basis. This is because arts and crafts activities aid in developing fine motor, cognitive and social emotional skills in toddlers. The widespread adoption of finger painting by preschools has significantly driven the demand for innovative and high-quality washable finger paints with textures and colors suited for young children. Major finger paint manufacturers are launching new product lines targeting this growing customer segment.
Strength: Washable finger paint is safe and non-toxic for kids use. It allows kids freedom of expression while being gentle on clothes and surfaces.
Weakness: Drying time of washable finger paint can be longer than regular paint. The color intensity may not be as vibrant as acrylic paints.
Opportunity: Growing popularity of arts and crafts for kids present an opportunity to introduce new products. Rising demand for eco-friendly kid’s toys and art supplies also provides scope.
Threats: Competition from established brands that offer cheaper regular finger paints. Strict regulations around ingredients can impact product development.
The global washable finger paint market is expected to witness high growth.
Regional analysis: The washable finger paint market is dominant in North America and Europe due to high spending on early childhood development and arts & crafts activities for kids. However, Asia Pacific is witnessing fastest growth owing to rising income levels, growing urbanization, and increasing popularity of extra-curricular activities for young children in countries like China, India.
Key players operating in the washable finger paint market are Crayola LLC, Melissa & Doug, Faber-Castell, Sargent Art, Colorations, Prang, Handy Art, Amos, Okonorm, TColors, Little Brian, Eco-Kids, Doodle Hog, TBC The Best Crafts, ALEX Toys. The market is competitive with established brands like Crayola investing in new product ranges. Smaller manufacturers are focusing on niche segments like organic paints to gain market share. Companies are expanding distribution networks in developing markets for faster growth.