by Notebooks or laptops are portable personal computers with an integrated screen and keyboard. They offer mobility, convenience, and flexibility for professional and personal use on the go. Notebooks are useful tools for tasks like creating documents, presentations, web browsing, studying, gaming, and much more.
The Global notebook Market is estimated to be valued at US$ 146.02 billion in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
The growing demand for mobility solutions among professionals as well as students has been a key factor propelling the growth of the global notebook market. Notebooks allow users to work or study remotely and on the move. They are extremely portable compared to desktop computers. Many professionals require mobility for tasks like client meetings, business travel etc. Similarly, students find notebooks convenient to carry between home and educational institutes. This increasing demand for portable computing devices has significantly contributed to the expansion of the global notebook market over the past few years.
SWOT Analysis
Strength: The global notebook market is growing due to increasing demand for portable computing devices. Notebook PCs offer mobility, flexibility and connectivity which empowers users in their professional and personal lives.
Weakness: Short product lifecycles and decreasing average selling prices impact margins of notebook manufacturers. Security and privacy risks associated with increased connectivity is also a weakness.
Opportunity: Growing adoption of always-connected PCs and rise of artificial intelligence& machine learning technologies provide new opportunities. Education and corporate sectors shifting to digital learning& remote working also augments opportunities.
Threats: Increasing popularity of tablet PCs and smartphones pose a key threat to notebooks. New smartphone models featuring Always Connected PCs are eroding notebook market share.
Key Takeaways
The Global Notebook Market Share is expected to witness high growth over the forecast period driven by increasing digital transformation across industries. The education sector’s shift towards e-learning during the pandemic has augmented the demand for laptops and notebooks greatly. The global Notebook Market is estimated to be valued at US$ 146.02 billion in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030.
Regional analysis: Asia Pacific dominates the global notebook market currently accounting for over 35% market share led by China, India and other developing nations. Rapid economic development and growing education & digital sectors drive the demand in the region. North America follows APAC in terms of notebook market share due to high technology adoption rates.
Key players: Key players operating in the notebook market are HP Inc., Dell Technologies Inc., Lenovo Group Limited, Acer Inc., and Apple Inc. HP dominates the commercial segment with robust enterprise-grade offerings. Dell competes aggressively through direct sales model. Lenovo leads in the consumer space with a wide portfolio across price ranges.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
